Dr Mina Tajvidi
Telephone: (01792) 604119
Room: Office 319 - 319
Third Floor
School of Management
Bay Campus

Dr. Mina Tajvidi is a lecturer in School of Management, Swansea University. She received her PhD in Management Studies from the University of Bangor, UK (2015). She also holds a MBA in Strategic Management and BA in Business Economics from Tabriz University, Iran. She has achieved distinction for both of her undergraduate and MBA degrees. To date, her research has been published in several management journals and presented in international conferences. Mina has recently published a book by Palgrave McMillan Publisher. The book titled “Product Development Strategy, Innovation Capacity and Entrepreneurial Firm Performance in High-Tech SMEs”. It is a research book and it discusses an innovative and entrepreneurial perspective which provides a practical insight into the field of product development strategy whist offering a novel tool for developing and discussing a multi-dimensional conceptual framework in entrepreneurship and strategic management in high-tech SMEs. Her research and teaching interests are in the areas of Strategic Management; Business Management; Innovation; Entrepreneurship and Small and Medium-sized Enterprises (SMEs); and also strategy and innovation in organizations and high-tech SMEs.

Areas of Expertise

  • Strategic Marketing
  • Social Commerce
  • Social Media
  • Entrepreneurship and Innovation


  1. & Brand co-creation through social commerce information sharing: The role of social media. Journal of Business Research
  2. & Travel envy on social networking sites. Annals of Tourism Research
  3. & Towards Building a Value Co-Creation Circle in Social Commerce. Computers in Human Behavior
  4. & Brand value Co-creation in social commerce: The role of interactivity, social support, and relationship quality. Computers in Human Behavior
  5. & Product Development Strategy. Palgrave MacMillan.

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  • MN-3012 Marketing Research

    The Marketing Research course examines both the theoretical and practical sides of the marketing research process. Overall, the module is designed to equip participants with the knowledge to be able to design and implement theoretically sound marketing research projects in a commercial environment.

  • MN-M013 Marketing Management

    The purpose of this module is to teach students how to analyse markets and buyers' behaviour. It looks at all aspects of marketing including how to identify appropriate markets, how products can be developed to suit chosen markets, and provides an overview of the factors that need to be considered when developing and executing marketing programmes.

  • MN-M550 Theory of Entrepreneurship and Small Business Management

    This module helps students explore the importance of entrepreneurship and innovation within a global economy. Students will develop their knowledge about what it means to be an entrepreneur while framing these issues theoretically within small business management. Students will consider the concepts, theoretical models and develop their understanding of the entrepreneurial process.


  • Big Data Analytics in Innovation Context (current)

    Student name:
    Other supervisor: Prof Michael Williams
    Other supervisor: Dr Nick Hajli

    Student name:
    Other supervisor: Dr Nick Hajli
  • An investigation of how efficient big data analytics in consumer decision making: analyzing hotel reviews and responses to improve the tourism sector in the UK. (current)

    Student name:
    Other supervisor: Dr Nick Hajli
  • open innovation and digital transformation: industry 4.0 context (current)

    Student name:
    Other supervisor: Dr Nick Hajli