Professor Katrina Pritchard
Telephone: (01792) 513479
Room: Office 330 - 330
Third Floor
School of Management
Bay Campus

Having originally graduated in Geography from St Catherine's, Oxford, Katrina pursed a career as a management consultant with Accenture for ten years before returning to academia. She held previous roles at LSE, Birkbeck and the Open University before joining Swansea University in January 2017.

Katrina's research interests include the use of digital media and devices at work, the construction of identity in a variety of employment contexts and diversity; with a specific focus on age and gender.  Katrina is interested in qualitative methodological approaches including digital and visual methods.

Katrina is an Academic Member of the CIPD and a Fellow of the HEA.

You can read more about Katrina's research on her blogs:   

and follow her on Twitter:





  1. Pritchard, K. Examining web images: A Combined Visual Analysis (CVA) approach European Management Review
  2. Tomkins, L., Pritchard, K. Health at Work Routledge
  3. Pritchard, K., Mackenzie Davey, K., Cooper, H. Aesthetic labouring and the female entrepreneur: ‘Entrepreneurship that wouldn’t chip your nails’ International Small Business Journal: Researching Entrepreneurship 026624261882340
  4. Whiting, R., Pritchard, K. Reconstructing Retirement as an Enterprising Endeavor Journal of Management Inquiry 105649261881877
  5. Pritchard, K., Fear, W. Credibility lost: attempting to reclaim an expert identity in an HR professional context Human Resource Management Journal 25 3 348 363

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  • MN-M520 Leadership

    Leadership continues to be discussed and sought after, even though we now live in supposedly more democratic times with flatter organisations and empowered employees. It also remains a perennial issue in organisation studies, with significant questions concerning how best to understand the theory and development of leadership. Students will be exposed to a range of classical and contemporary approaches to the study of leadership and will examine the practical implications of these for strategic leadership and the management of change.


  • Entrepreneurial Experiences of Becoming an Employer: An Interpretative Phenomenological Analysis (current)

    Student name:
    Other supervisor: Dr Maggie Miller