Professor Katrina Pritchard
Telephone: (01792) 513479
Room: Office 330 - 330
Third Floor
School of Management
Bay Campus

Having originally graduated in Geography from St Catherine's, Oxford, Katrina pursed a career as a management consultant with Accenture for ten years before returning to academia. She held previous roles at LSE, Birkbeck and the Open University before joining Swansea University in January 2017.

Katrina's research interests include the use of digital media and devices at work, the construction of identity in a variety of employment contexts and diversity; with a specific focus on age and gender.  Katrina is interested in qualitative methodological approaches including digital and visual methods.

Katrina is an Academic Member of the CIPD and a Fellow of the HEA.

You can read more about Katrina's research on her blogs:   

and follow her on Twitter:





  1. Health at Work: Critical Perspectives. Routledge.
  2. & Aesthetic labouring and the female entrepreneur: ‘Entrepreneurship that wouldn’t chip your nails’. International Small Business Journal: Researching Entrepreneurship, 026624261882340
  3. & Reconstructing Retirement as an Enterprising Endeavor. Journal of Management Inquiry, 105649261881877
  4. & Credibility lost: attempting to reclaim an expert identity in an HR professional context. Human Resource Management Journal 25(3), 348-363.
  5. & Taking Stock: A Visual Analysis of Gendered Ageing. Gender, Work & Organization 22(5), 510-528.

See more...


  • MN-0502 Economics

    The module gives students an insight into some of the key elements of both micro and macro-economics providing a solid foundation and sound understanding for the further study of the varied field of economics s. A focus is given to the demand and supply model, elasticities, the functions of money and the role the central bank, market structures, economic growth, inflation, equilibrium in the macro-economy and government policies..

  • MN-1006 Managing People

    This level 1 module provides students with an introduction to the study of the organisation and management of people. It considers the historical development of people management and critically evaluates principal theoretical approaches to the management of people in organisations. A consideration of the importance of the organisational context is given. The module also discusses key concepts, theories and research related to organising and leading people in organisations and their implications for management practice. In doing so, this module provides the foundations of the study of organisational behaviour and human resource management at level 2.

  • MN-M520 Leadership

    Leadership continues to be discussed and sought after, even though we now live in supposedly more democratic times with flatter organisations and empowered employees. It also remains a perennial issue in organisation studies, with significant questions concerning how best to understand the theory and development of leadership. Students will be exposed to a range of classical and contemporary approaches to the study of leadership and will examine the practical implications of these for strategic leadership and the management of change.


  • Entrepreneurial Experiences of Becoming an Employer: An Interpretative Phenomenological Analysis (current)

    Student name:
    Other supervisor: Dr Maggie Miller