Dr. Karima Dyussekeneva is a lecturer in the School of Management. Her current research interests focus on new product forecasting, based on the combination of statistical and judgemental methods. This includes providing support to managers making decisions on multiple objectives and integrating scenario planning with multiattribute decision methods.
She is currently working on a software development which is designed to aid forecasting a new product in the consumer goods sector.
Prior to entering academia she worked in telecommunication domain, sectors related to new product development, sales forecasting and marketing analysis. She has several published works at leading academic journals such as International Journal of Forecasting and Journal of management mathematics.