Dr. Karima Dyussekeneva is a lecturer in the School of Management. She has a PhD in Information Decision Making from the University of Bath, with a thesis that explored methods of new product forecasting and empirically investigated quantitative and qualitative forecasting instruments.
She also holds an MBA from Durham University. Prior to entering academia, she worked in the telecommunications industry in domains including new product development, sales forecasting and marketing analysis. She advised a number of organisations and companies in both the public and private sector, including major international brands, in forecasting and predictive analytics.
Her current research interests focus on predictive analytics and data mining, machine learning and artificial intelligence, forecasting, decision making and business analytics in the interdisciplinary fields of management, computer science, finance and healthcare. Prospective PhD students are welcome to contact her with regard to related topics.