Professor Hamish Laing
Professor of Enhanced Innovation & Engagement
Telephone: (01792) 295680
Room: Office 328 - 328
Third Floor
School of Management
Bay Campus

After a long career as a reconstructive plastic surgeon and surgical oncologist, Hamish held many NHS leadership positions before being appointed as Executive Medical Director and Chief Information Officer at ABM University Health Board in 2014. He led a cross-sectoral review of clinical and digital strategies, co-authored its quality strategy, and secured substantial investment for digital transformation. He established a Value-Based Healthcare programme and was instrumental in ARCH and the City Deal.

Appointed to a newly created chair in the School of Management in September 2018, Hamish will promote the understanding and application of Value-Based Healthcare, develop and test models of outcomes-based pricing for medicines and evaluate technologies that support medicines adherence; working closely with Pfizer Inc., colleagues across the University, NHS Wales and other partners.
Hamish is passionate about digital transformation in health, care and wellbeing but concerned that we ensure that NHS staff and their patients have the digital skills and access that they need to get the benefits of digital technology.

Areas of Expertise

  • Value Based Healthcare
  • Healthcare management
  • Plastic & Reconstructive Surgery
  • Digital Healthcare
  • Digital Inclusion
  • Improvement Science


  1. & The exposed total knee replacement prosthesis: a new classification and treatment algorithm. British Journal of Plastic Surgery 45(1), 66-69.
  2. Short reports and correspondence. British Journal of Plastic Surgery 52(7), 597-598.
  3. & Risk of cancer in relatives of patients with cutaneous melanoma. International Journal of Dermatology 32(10), 719-721.
  4. & Prominent ears: a European perspective. BMJ 311(7021), 1715-1715.
  5. & Preparing for upper and lower limb surgery in seconds: a technique with implications for theatre efficiency and manual handling. Journal of Plastic, Reconstructive & Aesthetic Surgery 61(9), 1123-1124.

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