Professor Hamish Laing
Professor of Enhanced Innovation & Engagement
Telephone: (01792) 295680
Room: Office 328 - 328
Third Floor
School of Management
Bay Campus

After a long career as a reconstructive plastic surgeon and surgical oncologist, Hamish held many NHS leadership positions before being appointed as Executive Medical Director and Chief Information Officer at ABM University Health Board in 2014. He led a cross-sectoral review of clinical and digital strategies, co-authored its quality strategy, and secured substantial investment for digital transformation. He established a Value-Based Healthcare programme and was instrumental in ARCH and the City Deal.

Appointed to a newly created chair in the School of Management in September 2018, Hamish will promote the understanding and application of Value-Based Healthcare, develop and test models of outcomes-based pricing for medicines and evaluate technologies that support medicines adherence; working closely with Pfizer Inc., colleagues across the University, NHS Wales and other partners.
Hamish is passionate about digital transformation in health, care and wellbeing but concerned that we ensure that NHS staff and their patients have the digital skills and access that they need to get the benefits of digital technology.

Areas of Expertise

  • Value Based Healthcare
  • Healthcare management
  • Plastic & Reconstructive Surgery
  • Digital Healthcare
  • Digital Inclusion
  • Improvement Science


  1. Hutchison, A., Laing, H., Williams, P., Bodger, O., Topliss, C. The effects of a new Tendo-Achilles Pathway (TAP) on an orthopaedic department– A quality improvement study Musculoskeletal Science and Practice 39 67 72
  2. Hossien, A., Aslam, U., Khan, H., Ionescu, A., Maurizi, B., Hamish, L., Ashraf, S., Laing, H. The Use of Multidimensional Modeling of the Aorta in Planning the Resection of an Aortic Angiosarcoma The Annals of Thoracic Surgery 101 1 329 332
  3. Hamilton, W., Hajioff, S., Graham, J., Schmidt-Hansen, M., Laing, H. Suspected cancer (part 2--adults): reference tables from updated NICE guidance BMJ 350 jun23 5 h3044 h3044
  4. Marsden, N., Kyle, A., Jessop, Z., Whitaker, I., Laing, H. Long-Term Outcomes of Microsurgical Nasal Replantation: Review of the Literature and Illustrated 10-Year Follow-Up of a Pediatric Case with Full Sensory Recovery Frontiers in Surgery 2
  5. Hunter, J., Laing, J., Carroll, G., Laing, H. Demand management in plastic surgery for low priority procedures: The Welsh experience Journal of Plastic, Reconstructive & Aesthetic Surgery 63 11 1778 1786

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  • A New Framework to Aid in Deciding Cost-Effective Treatment Plans for Patients with Breast Cancer Sub-types: A Full Pharmacoeconomic Approach (current)

    Other supervisor: Prof Paul Lewis
  • Exploring Service Transformation in Primary Healthcare Systems: Designing and Implementing Services in the Modern Context (current)

    Other supervisor: Prof Michael Williams
    Other supervisor: Prof Paul Lewis