Fahad joined Swansea University's School of Management (SoM) as a Lecturer in September 2019. Before joining SoM, he was a Teaching Fellow in Marketing at the Birmingham Business School, University of Birmingham, where he taught International Marketing, Consumer Behaviour, Strategic Brand Management, Research Method and supervised several UG and PG students. He completed his PhD in Management (2019) from the University of Hull Business School with a university scholarship. His doctoral research developed a conceptual framework for better understanding of the relationships of macro institutional factors on the adoption of occupational health and safety practices in the ready-made garments industry of Bangladesh. Before starting his doctoral journey, he worked as a strategy development manager in the marketing and creative industry in Bangladesh for several years, which helps him to set in industry experience into his teaching.

Due to his academic and professional background, Fahad’s research interests lie in the field of both marketing and management. His interests include institutional theory, service marketing, digital marketing, consumer behaviour, occupational safety, management commitment, employee relations and wellbeing, governance etc. Fahad’s future research plans are to build on the foundations of his PhD and he is interested in qualitative methodological approaches.


  • MN-1016 Marketing

    This module provides an introduction to the concept and practice of marketing.

  • MN-3559 Services Marketing

    The growth of services plays an enormous role in economies. Services marketing has become a special subject within the marketing discipline. The course is built upon and expands the marketing concepts and frameworks to the context of services. The module is designed for those who recognise the essential role that services play in marketing, challenges and future to the services sector.

  • MN-M026 Strategic Marketing

    Marketers are presented with many complex choices in the context of a future that is inherently uncertain. This module will enable you to take a strategic approach to planning that achieves a sustainable competitive advantage. This module recognises the significance of situation analysis and introduces techniques for assessing external and internal environments to enable effective decision making. It outlines the importance of all stages within the marketing planning process, from audit, through strategic decision making, to implementation of plans; and how managing resources, employing monitoring and measurement techniques enable the achievement of strategic marketing objectives.