Fahad joined Swansea University's School of Management (SoM) as a Lecturer in September 2019. Before joining SoM, he was a Teaching Fellow in Marketing at the Birmingham Business School, University of Birmingham, where he taught International Marketing, Consumer Behaviour, Strategic Brand Management, Research Method and supervised several UG and PG students. He completed his PhD in Management (2019) from the University of Hull Business School with a university scholarship. His doctoral research developed a conceptual framework for better understanding of the relationships of macro institutional factors on the adoption of occupational health and safety practices in the ready-made garments industry of Bangladesh. Before starting his doctoral journey, he worked as a strategy development manager in the marketing and creative industry in Bangladesh for several years, which helps him to set in industry experience into his teaching.

Due to his academic and professional background, Fahad’s research interests lie in the field of both marketing and management. His interests include institutional theory, service marketing, digital marketing, consumer behaviour, occupational safety, management commitment, employee relations and wellbeing, governance etc. Fahad’s future research plans are to build on the foundations of his PhD and he is interested in qualitative methodological approaches.