Hatice Kizgin is a lecturer in Marketing at Swansea University, UK. Her research has investigated immigrants’ consumer behaviour and their acculturation trends. Her special research interest is into the non- Western communities with a strong positivist approach to research. She is actively involved in consultancy projects in the Netherlands. Hatice has presented her research in some of the prominent international conferences of marketing such as Academy of Marketing, Association of Consumer research, Royal Bank Seminar and Global Innovation Knowledge Academy (GIKA).
Hatice has published articles in Islamic Journal of Marketing, Journal of Business Research and Information Systems Frontiers. Recent on-going research projects under review are immigrants’ social media use, online and offline acculturation, voting intentions and immigrants’ tourism experience.
She is co-editor of a special issue on Consumer Behaviour of Social Media of the Journal of Consumer Behaviour; the edited volume by Springer Nature (entitled Digital and Social Media Marketing - Emerging Applications and Theoretical Development), and special issue of the Journal of Retailing and Consumer Services.
Hatice has been nominated Inspiring Woman 2019.