Dr Hatice Kizgin
Senior Lecturer
Telephone: (01792) 604628
Room: Office 305 - 305
Third Floor
School of Management
Bay Campus

Hatice Kizgin is a lecturer in Marketing at Swansea University, UK. Her research has investigated immigrants’ consumer behaviour and their acculturation trends. Her special research interest is into the non- Western communities with a strong positivist approach to research. She is actively involved in consultancy projects in the Netherlands. Hatice has presented her research in some of the prominent international conferences of marketing such as Academy of Marketing, Association of Consumer research, Royal Bank Seminar and Global Innovation Knowledge Academy (GIKA).

Hatice has published articles in Islamic Journal of Marketing, Journal of Business Research and Information Systems Frontiers. Recent on-going research projects under review are immigrants’ social media use, online and offline acculturation, voting intentions and immigrants’ tourism experience.

She is co-editor of a special issue on Consumer Behaviour of Social Media of the Journal of Consumer Behaviour; the edited volume by Springer Nature (entitled Digital and Social Media Marketing - Emerging Applications and Theoretical Development), and special issue of the Journal of Retailing and Consumer Services.

Hatice has been nominated Inspiring Woman 2019


  1. & Impact of acculturation, online participation and involvement on voting intentions. Government Information Quarterly
  2. & Towards a framework for understanding ethnic consumers’ acculturation strategies in a multicultural environment. International Marketing Review
  3. & (2019). Toward a Conceptual Model for Examining the Role of Social Media on Social Customer Relationship Management (SCRM) System. Presented at Smart Working, Living and Organising,, 102-109. doi:10.1007/978-3-030-04315-5_8
  4. & Disaster management in Bangladesh: developing an effective emergency supply chain network. Annals of Operations Research
  5. & Prevention of cybercrimes in smart cities of India: from a citizen’s perspective. Information Technology & People

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  • MN-2010 International Marketing

    The module provides an overview of the key concepts in international marketing.

  • MN-2510 Consumer Behaviour

    The module is designed to provide an introduction to consumer behaviour within the marketing context. We will look at the critical driving forces which influence consumer behaviour, including memory, attitude, decision making, satisfaction, loyalty and new technologies.


  • Investigating factors affecting consumer adoption of mobile payment in India (current)

    Student name:
    Other supervisor: Prof Yogesh Dwivedi
  • See progress statement. (current)

    Student name:
    Other supervisor: Prof Michael Williams
  • consumer adoption of social commerce (current)

    Student name:
    Other supervisor: Prof Nripendra Rana