Dr Frederic Boy
Associate Professor
Business
Telephone: (01792) 295712
Room: Office - 3.3.008
Third Floor
Civic Centre
Leased Accommodation

I am Director of the NeuroBehavioural Systems Lab (with co-directors Dr Simon Dymond & Dr Nick Davis). I am interested in how the brain controls simple decision-making in health and in disease. Lab members like Adelaide Austin are looking at how emotion processing affect brain states in gambling addiction and long-term abstinent alcoholics.

For more information click my ResearchGate or my GoogleScholar pages

Areas of Expertise

  • Cognitive Neuroscience
  • Brain imaging
  • GABA MR spectroscopy
  • transcranial DC stimulation
  • Intellectual Property
  • self-control
  • personnality

Publications

  1. & High Definition transcranial Direct Current (HD-tDCS) stimulation over the primary motor and insular cortex reduces capsaicin-induced pain and hyperalgesia: a placebo-controlled study. British Journal of Anaesthesia 120(5), e9
  2. & The association between exaggeration in health related science news and academic press releases: retrospective observational study. BMJ 349(dec09 7), g7015-g7015.
  3. & Visibility predicts priming within but not between people: A cautionary tale for studies of cognitive individual differences.. Journal of Experimental Psychology: General 143(3), 1011-1025.
  4. & Acute and repetitive fronto-cerebellar tDCS stimulation improves mood in non-depressed participants. Experimental Brain Research 236(1), 83-97.
  5. & Prefrontal Electrical Stimulation in Non-depressed Reduces Levels of Reported Negative Affects from Daily Stressors. Frontiers in Psychology 7

See more...

Teaching

  • MN-2008 Digital Marketing

    This module explores how rapidly evolving and ubiquitous technologies are enabling organisations to deal with traditional issues surrounding customer attraction, acquisition and retention using contemporary digital strategies. Students will undoubtedly be familiar with many of the technologies that are used by organisations for advertising their goods/services be it via email, search engines or social media. This module aims to build on students¿ existing awareness by highlighting, amongst other things, how the decision to engage in digital marketing is made, how this is aligned with the broader organisational and marketing strategies, as well as the Key Performance Indicators (KPI) that are used to determine the success, or otherwise, of digital marketing. The module also aims to encourage students to be able to evaluate the various digital marketing channels available to organisations, as well as to formulate a digital marketing strategy.

  • MN-M549 Research Methods

    This module will provide an introduction to the fundamentals of research methods and methodologies to better prepare students on how to conduct a dissertation. The lectures and seminars will be split to cover both the theoretical and practical nature associated with research. They will cover all aspects of research methods: from what is research, the ethics associated with conducting research, the literature review, methodology and what types of research exist such as quantitative and qualitative. This module will highlight the links that exist between each stage of the research development process.

Supervision

  • Neurobehavioural mechanisms of fear and avoidance generalization (current)

    Student name:
    PhD
    Other supervisor: Dr Daniel Zuj
    Other supervisor: Prof Simon Dymond
    Other supervisor: Prof Simon Dymond
  • Simulation of brain metabolism and blood flow changes in response to electrical stimuli using reaction-diffusion models. (current)

    Student name:
    MSc
    Other supervisor: Dr Stephen Johnston
    Other supervisor: Dr Richard Hugtenburg
    Other supervisor: Dr Sophie Shermer
  • Will big data analytics provide a new paradigm for meaningful consent in the internet of everything? (current)

    Student name:
    PhD
    Other supervisor: Dr Daniele Doneddu
  • Development and evaluation of low-cost sensors and sensor network for air quality monitoring (current)

    Student name:
    PhD
    Other supervisor: Prof Timothy Claypole
  • A decision system for children's rights policy development (current)

    Student name:
    PhD
    Other supervisor: Dr Karima Dyussekeneva
  • The impact of Human capital management and the quality of life in working place on organisation performance. (current)

    Student name:
    PhD
    Other supervisor: Dr Daniele Doneddu