Dr Frederic Boy
Associate Professor
Business
Telephone: (01792) 295712
Room: Office - 3.3.008
Third Floor
Civic Centre
Leased Accommodation

Fred is Director of the NeuroBehavioural Systems Lab (with co-directors Dr Simon Dymond & Dr Nick Davis). He is interested in how the brain controls simple decision-making in health and in disease. Lab members like Adelaide Austin are looking at how emotion processing affects brain states in gambling addiction and long-term abstinent alcoholics.

For more information, click Fred’s ResearchGate or his GoogleScholar pages.

Areas of Expertise

  • Cognitive Neuroscience
  • Brain imaging
  • GABA MR spectroscopy
  • transcranial DC stimulation
  • Intellectual Property
  • self-control
  • personnality

Publications

  1. & High Definition transcranial Direct Current (HD-tDCS) stimulation over the primary motor and insular cortex reduces capsaicin-induced pain and hyperalgesia: a placebo-controlled study. British Journal of Anaesthesia 120(5), e9
  2. & The association between exaggeration in health related science news and academic press releases: retrospective observational study. BMJ 349(dec09 7), g7015-g7015.
  3. & Visibility predicts priming within but not between people: A cautionary tale for studies of cognitive individual differences.. Journal of Experimental Psychology: General 143(3), 1011-1025.
  4. & Acute and repetitive fronto-cerebellar tDCS stimulation improves mood in non-depressed participants. Experimental Brain Research 236(1), 83-97.
  5. & Prefrontal Electrical Stimulation in Non-depressed Reduces Levels of Reported Negative Affects from Daily Stressors. Frontiers in Psychology 7

See more...

Teaching

  • MN-2008 Digital Marketing

    This module explores how rapidly evolving and ubiquitous technologies are enabling organisations to deal with traditional issues surrounding customer attraction, acquisition and retention using contemporary digital strategies. Students will undoubtedly be familiar with many of the technologies that are used by organisations for advertising their goods/services be it via email, search engines or social media. This module aims to build on students¿ existing awareness by highlighting, amongst other things, how the decision to engage in digital marketing is made, how this is aligned with the broader organisational and marketing strategies, as well as the Key Performance Indicators (KPI) that are used to determine the success, or otherwise, of digital marketing. The module also aims to encourage students to be able to evaluate the various digital marketing channels available to organisations, as well as to formulate a digital marketing strategy.

  • MN-3024 Data Mining

    The module is designed to provide students with practical and applied knowledge of how to conduct data mining activities for business and management purposes. This includes conceptual approaches and key concepts in data mining as well as the statistical and modelling techniques necessary to analyse large data sets to generate meaningful business intelligence. The module takes a data driven approach to operation of data analysis.

  • MN-3526 Spreadsheets and Databases for Business Analysis

    This module provides an overview of the advanced use of spreadsheets and databases for business management and analysis. The use of spreadsheets and databases are key skills for business employers.

Supervision

  • Will big data analytics provide a new paradigm for meaningful consent in the internet of everything? (current)

    Student name:
    PhD
    Other supervisor: Dr Daniele Doneddu
  • Behavioural Processes of Fear and Avoidance Generalization in Humans (current)

    Student name:
    PhD
    Other supervisor: Dr Daniel Zuj
    Other supervisor: Prof Simon Dymond
    Other supervisor: Prof Simon Dymond
  • Simulation of brain metabolism and blood flow changes in response to electrical stimuli using reaction-diffusion models. (current)

    Student name:
    MSc
    Other supervisor: Dr Stephen Johnston
    Other supervisor: Dr Richard Hugtenburg
    Other supervisor: Dr Sophie Shermer
  • Subjective Well-being and Social Media Use in Young Kuwaities: Insight into Modern Digital Happiness in the Arabic peninsula (current)

    Student name:
    PhD
    Other supervisor: Dr Nick Hajli
  • Development and evaluation of low-cost sensors and sensor network for air quality monitoring (current)

    Student name:
    PhD
    Other supervisor: Prof Timothy Claypole
  • The direction of higher education organisations in Saudi Arabia to become "learning organisations": An investigation study into the impact of human capital management and its effect (current)

    Student name:
    PhD
    Other supervisor: Dr Daniele Doneddu
  • A decision system for children's rights policy development (current)

    Student name:
    PhD
    Other supervisor: Dr Karima Dyussekeneva
  • Untitled (current)

    Student name:
    PhD
    Other supervisor: Dr Daniele Doneddu