Fern is a Lecturer in the Strategic Operations and Analytics subject group in the School of Management.  Following a degree in BSc Business Management and career as an elite GB athlete, she was awarded a PhD scholarship in Swansea to critically explore the relationship between business and society, specifically in small and medium-sized enterprises (SMEs).  Whilst some would label this CSR, Fern’s research sought insight from a diverse array of related areas such as business ethics, morality and the sociology of economic behaviour.

During the final year of her PhD, Fern progressed to a project management position in Swansea University Medical School.  She played a key role in supporting innovative businesses spanning across three key growth sectors of Ireland and Wales in order to promote economic prosperity.  It was at this point that her research interests diversified to innovation management, innovation as a creator of strategy and sustainable competitive advantage and cross border innovation ecosystems, clusters and networks.  Through this experience and now as co-director of the project, Fern has worked with businesses and academics in numerous sectors and fields.  These are inclusive but not limited to sport, health and life science, renewable energy and food and drink, including collaborations with the likes of Sport Wales and the Federation of Small Businesses (FSB).

Fern is currently enrolled on a Postgraduate Certificate in Developing Higher Education and has taught on modules such as CSR, Business Ethics, Strategic Analysis and Implementation and The Global Context of Business.  She is currently supervising postgraduate masters students and has presented her research at international conferences such as the British Academy of Management.

Areas of Expertise

  • Small business CSR
  • Innovation Management
  • Entrepreneurship
  • Business Ethics


  • MN-1517 Personal Skills Development for Business

    This module aims to help students develop key skills which will be of a practical benefit to them as integrate into the professional workplace and work to become Business graduates. Specifically the module will teach students how to engage with potential employers, colleagues and the wider business community. Communicating effectively and playing a positive role within a team will therefore be core themes throughout the module.

  • MN-3000 Final Year Project

    This module serves as the capstone course for the BSc Business Management programme. The module allows students to undertake in-depth and applied research on an academic or practical topic of their choosing.

  • MN-3047 Strategic Implementation

    This module is an advanced optional strategy module that focuses on the implementation of strategy. The module will begin by an overview of the history of strategy and the basic analytical techniques that result in the identification of strategic options. The main module content will be structured around a number of themes that reflect the challenges faced by contemporary organisations in implementing strategies.

  • MN-D004 Dissertation (Directed Independent Learning)

    This module involves the completion of a dissertation. This can be a formal research project or involve the analysis of the current situation of a business. The module will require you to complete a literature review, methodology, results and discussion. The analysis for this dissertation can be either based on primary data (i.e. that which you collect yourself such as a questionnaire) or secondary data (i.e. data that has already been collected such as statistics and company reports). Students will use knowledge gained during the MSc management programme to complete this dissertation.