Director IP Wales®
Director IP Wales®
Contemporary concerns originating in market and business failures sufficiently indicate the vital importance of business law for accountability and performance. Taking account of the rapid developments in this field, this module offers students an unique opportunity to explore business law on a broad spectrum. It allows for an investigation into new and dynamic issues pertinent to the operation of businesses in the international context, including intellectual assets management, international payment and transactions, the governance of businesses and aspects of insolvency and personal responsibility. Designed to accommodate both legal and commercial perspectives, it allows students to obtain an understanding of cutting edge developments in a number of discrete legal areas.
This Module concentrates on the Public International Law aspects of Intellectual Property. It reviews the work of the World Trade Organization (WTO), World Intellectual Property Organization (WIPO), International Union for the Protection of New Varieties of Plants (UPOV) and the World Health Organization (WHO) in the field of Intellectual Property. It examines the various existing and proposed International instruments relating to Intellectual Property, such as the TRIPS agreement; Paris, Berne, Rome and Madrid Conventions; Convention on Biological Diversity etc.
It is estimated that over 70% of a typical company¿s value today lies in its intangible assets (UK Treasury Review of Intellectual Property, 2006). Yet evidence would suggest that companies do not readily understand the nature of these legal assets or manage them in an effective commercial manner. This module explores the legal nature of these assets from an international perspective; the changing innovation environment within which they need to be managed within a global context; the different ways in which the law may be used to protect product/service differentiation from business competitors. This module will give students the tools and skills they will need to analyse the various transactions used within a modern economy for technology transfer and franchising. The module will also deal with the valuation of intangible assets and issues of their enforcement.
Institute of International Shipping and Trade Law