A health economist with a research interest in prioritisation and resource allocation, Pippa’s research experience started in clinical research. Having gained her Masters in Health Economics in the early 1990’s she moved into the field of health economics and outcomes research. One of three founding directors, Pippa established Fourth Hurdle Consulting Ltd. A health economics consultancy in 1999. Having ensured the successful integration of Fourth Hurdle into IMS Health when purchased in 2008, Pippa followed a long held ambition to complete a PhD in Health Economics and joined Swansea University. She is Head of the Swansea Centre for Health Economics: a health economics and outcomes research centre with a particular expertise in economic evaluation, health policy and ‘real world’ routine data analysis. Pippa supports a number of organisations in Wales charged with making decisions about health technology adoption in Wales: These are Health Technology Wales, the All Wales Medicines Strategy Group and the Evidence Based Procurement Board.