Fahad joined Swansea University's School of Management (SoM) as a Lecturer in September 2019. Before joining SoM, he was a Teaching Fellow in Marketing at the Birmingham Business School, University of Birmingham, where he taught International Marketing, Consumer Behaviour, Strategic Brand Management, Research Methods and supervised several UG and PG students. He completed his PhD in Management (2019) from the University of Hull Business School with a university scholarship. His doctoral research developed a conceptual framework for better understanding of the relationships of macro institutional factors on the adoption of occupational health and safety practices in the ready-made garments industry of Bangladesh. Before starting his doctoral journey, he worked as a strategy development manager in the marketing and creative industry in Bangladesh for several years, which helps him to set in industry experience into his teaching. Due to his academic and professional background, Fahad’s research interests lie in the field of both marketing and management. He is also interested in quantitative methodological approaches. Fahad is a Fellow of Higher Education Academy (FHEA). Since joining the School of Management, he has taught courses in the marketing area for students at different levels. His specific teaching interests lie in the field of strategic and service marketing.