Dr Joanne Hudson
Associate Professor
Sports Science
Telephone: (01792) 513162
Room: Academic Office - A109
First Floor
Engineering East
Bay Campus

Subject specialism: Sport and Exercise Psychology

Jo holds an Honours degree in Physical Education and Educational Studies and a PhD in Developmental Sport Psychology, both from the University of Wales, Bangor and has taught in Higher Education for 20 years.

Jo is a Senior Fellow of the Higher Education Academy, a BASES Fellow and BPS Associate Fellow, a BPS Chartered Sport and Exercise Psychologist with Health Care Professions Council Registration and holds BASES Accreditation for Research.


Jo’s research has two key themes: (1) psychosocial aspects of physical activity and exercise in middle-aged and older adults, in particular, age-related stereotypes and identity, and, (2) understanding and enhancing the learning, teaching and the student experience in Higher Education. Her research often makes use of Reversal Theory to explore these themes. 


  1. Males, J., Hudson, J., Kerr, J. Coaches' Evaluations of the Utility of the Basic Performance Demand Model for Sport Journal of Sport Psychology in Action 1 14
  2. Thomas, L., Hudson, J., Oliver, E. Modelling Motivational Dynamics: Demonstrating When, Why, and How We Self-Regulate Motivation Journal of Motivation, Emotion, and Personality: Reversal Theory Studies 7 33 47
  3. Hudson, J., Males, J., Kerr, J., Hudson, J. Introducing a basic psychological performance demand model for sport and organisations Coaching: An International Journal of Theory, Research and Practice 1 15
  4. Crossley, S., McNarry, M., Hudson, J., Eslambolchilar, P., Knowles, Z., Mackintosh, K. Perceptions of Visualizing Physical Activity as a 3D-Printed Object: Formative Study Journal of Medical Internet Research 21 1 e12064
  5. Hudson, J., Males, J., Kerr, J. Reversal theory-based sport and exercise research: A narrative review Psychology of Sport and Exercise 27 168 179

See more...


  • SR-144 Foundations in Exercise Science

    This module will introduce principles of exercise science in relation to health and disease from public health and psychosocial perspectives. National recommendations for physical activity and health across the life-course as well as national policies and approaches will be studied. Students will also develop foundation practical skills and will contextualise these skills in relation to professional work. Students will be expected to apply their skills to selected case studies.

  • SR-251 Developing Research Methods for Sports Science

    This module builds on the knowledge and skills acquired in SR-143. The scientific method of progressing from a theory to creating hypotheses and research design is discussed together with workshops covering advanced statistical methods and analysis of both quantitative and qualitative research in Sports Science. This module provides an essential knowledge and skills base for progression to the level 3 dissertation project.

  • SR-256 Exercise Science: Interventions and Applications

    This module will develop principles of exercise science and physical activity interventions. Students will engage with principles of physical activity promotion and theories underpinning these. A greater focus on exercise and health psychology including more detailed skills in measurement of physical activity will be explored. In preparation for independent research students will undertake a case study, which will allow them to contextualise their findings in relation to a physical activity behaviour and health outcome.

  • SR-314 Health Related Exercise

    Physical inactivity and sedentary time create a significant burden on global health. The science that underpins the relationship between physical activity and health has grown considerably over the past 10 years. Such is the weight of evidence the World Health Organisation ranks physical inactivity as the 4th largest non-communicable disease related to early death, one place above obesity. The science is fascinating and the interaction between psychology, physiology, biomechanics, laboratory and field science fuse together in this module. You will work with children and older people to better understand the factors affecting health, fitness, quality of life and wellbeing during the growing years and ageing years. The module uses meta-analyses to study what works to improve physical activity health and wellbeing in children and older people. You will be expected to understand case studies and how exercise may affect health and wellbeing in these groups and work on your own and in a group to demonstrate your knowledge both verbally and in writing. Be prepared to meet children and older people as part of the practical activity included in the module. Students wishing to work in the health and fitness industry, public health, health promotion, allied health professions, teaching or clinical areas would most benefit from participation in the module.

  • SR-S01 Study Abroad (SPEX)

    Study at a partner institution abroad.


  • Provisional - Moving together: A technology-based intergenerational intervention to increase physical activity and well-being in older adults and children. (current)

    Other supervisor: Dr Kelly Mackintosh
  • Partnership Approach To Delivering Public Health and Wellbeing: Recommendations To Enhance Effectiveness (current)

    Other supervisor: Prof Gareth Stratton
  • An intervention to improve mental health, loneliness and flourishing in postgraduate students: effectiveness and satisfaction of the CONNECT project. (current)

    Other supervisor: Prof Gareth Stratton
  • Providing an in-depth understanding on the barriers and facilitators to sport, exercise and physical activity in older adults. (current)

    Other supervisor: Dr Melitta Mcnarry
    Other supervisor: Dr Kelly Mackintosh
  • Using video role models to modify middle aged women's self-views and physical activity behaviour (awarded 2019)

    Other supervisor: Dr Camilla Knight
  • 'Goal setting in swimming: An evaluation of intervention for coaches' (awarded 2018)

    Other supervisor: Dr Camilla Knight
  • 'Developing an in-depth understanding of the barriers to, and facilitators of, sport, exercise and physical activity in older adults' (awarded 2018)

    Other supervisor: Dr Kelly Mackintosh

Key Grants and Projects

  • Knowledge Transfer Partnerships/Innovate UK 2015

    Co-applicant: Development and implementation of an in-house nutritional behavioural change capability focused on overweight and obese consumers., £129,139

  • Older People & Ageing Research & Development Network Research Development Group Award 2013

    Principal applicant: Enhancing physical activity during acute stroke rehabilitation: The role of the psychosocial environment in behaviour change and identity transition., £2500

  • EADS Foundation Wales 2012

    Co-applicant: Early Indication of Catastrophic Failure in Human Performance., £38832

  • Knowledge Economy Skills Scholarship 2012

    Principal Co-applicant: Developing motivation and engagement in users of innovative fitness technology. , £14000

  • Daiwa Anglo-Japanese Foundation 2011

    Principal applicant: Establishment of an Anglo-Japanese research network to develop and conduct an initial cross-cultural project examining coaches’ leadership styles and athletes’ impression management patterns. , £3000

  • Knowledge Economy Skills Scholarship 2011

    Principal Co-applicant: Exploring the use of tele-care to improve the psychological needs and well-being of palliative care patients’ and carers’ residing in a rural setting, £57,216

  • Welsh Ramblers’ Association 2008

    Co-investigator: Welsh Ramblers’ Association Programme Evaluation, £7500

  • Centre for Welsh Medium Higher Education 2008

    Co-investigator: Development of a Multimedia, Multidisciplinary Learning, Teaching and Careers Resource Library for Sport & Leisure, £12,131

  • North Durham Health Authority 1999

    Co-Principal Investigator: Evaluation of the training needs of Exercise on Referral consultants and a brief evaluation of two Exercise on Referral programmes, £5000

  • Nuffield Foundation. Awards to Newly Appointed Science Lecturers 1999 - 2001

    Principal Investigator: Reversal Theory in Sport, £1000

  • County Durham Health Authority 1997 - 1999

    Co-Principal Investigator: Evaluation of the Wear Valley District Exercise on Referral Programme, £7000

Invited Presentations, Lectures and Conferences

Date Description
2019 Durham Union Debating Society. This House believes that sport has been devalued by commercialism.
June 2017 Healthy Ageing and Physical Activity: Personal Narratives as Barriers and Agents of Change. Active Ageing Symposium
February 2017 Life Science Matters: What is Healthy Ageing? Healthy Ageing and Physical Activity. Life Science Hub, Cardiff
2014 Invited Speaker: Cambridge Union Society Debate: This House Believes that Money has Ruined Sport, Cambridge University
2013 Invited Speaker: Aberystwyth Rotary Club. Fat? Fit? Forget it! Understanding the science of sport and exercise
2013 Invited Speaker: Cardiff Sports & Exercise Medicine Society Symposium: Contributing to the ‘Science for Wales’ strategic agenda
2010 Keynote Lecture: British Association of Sport and Exercise Sciences Annual Student Conference
2008 Invited Lecture: Nottingham University School of Psychology
2008 Invited Lecture: Loughborough Sport Psychology Research Group
2005 Invited Presenter: BASES Annual Student Conference

Contributions to the Profession

Editorial Board Membership and Editorial Roles


  • Journal of Motivation, Emotion & Personality
  • Sport and Exercise Psychology Review (Pedagogy and Practice)
  • Editorial Board Member 
  • Health Psychology Research (current)
  • International Review of Sport & Exercise Psychology (previous)
  • Sport, Exercise and Performance Psychology (previous)

Professional Roles

Jo has been involved in the British Psychological Society for almost 20 years, in a range of different roles including past Chair of the Division of Sport & Exercise Psychology, Chair of the Standing Committee for CPD and Chair of the Qualifications Board for the Division of Sport & Exercise Psychology. She is currently a member of the British Association of Sport and Exercise Sciences Head of Department Advisory Group and an Advance HE Awards reviewer.