Dr Laurie Hughes

Senior Lecturer, Business

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Basic Welsh Speaker

Office 322 - 322
Third Floor
School of Management
Bay Campus

Available For Postgraduate Supervision

Research Links

https://orcid.org/0000-0002-0956-0608

About

Laurie is a lecturer within the Strategic Operations group and member of the Emerging Markets Research Centre (EMaRC) and Innovation Lab (I-Lab) at the School of Management, Swansea University, Wales, UK.

He has 15+ years of management experience in a variety of roles working within industry on numerous projects in finance, manufacturing, operations, and business transformation within public, private and defence organisations, prior to completing his PhD.

Laurie completed his PhD in Information Systems within the School of Management at Swansea University (UK). He also holds an an M.Sc. in Computer Science and a BEng in Computer Systems Engineering. He has taught a range of technology focussed topics at undergraduate and postgraduate levels up to MBA.

Laurie has published a range of research publications within leading academic journals in subjects such as: Artificial Intelligence, Industry 4.0, IS project failure, Supply Chain Management and Digital Marketing, that have been widely cited in the academic literature. He is a reviewer for the: International Journal of Information Management; Annals of Operations Research and Government International Quarterly and Government Information Quarterly.

Areas Of Expertise

Digital Business/Electronic Commerce
Digital/Electronic Government
Project Management
Change Management
Data Analytics
Digital/Mobile Payment Methods
Digital and Social Media Marketing

Career Highlights

Teaching Interests

By combining his extensive industry experience and leading academic research expertise, Laurie has demonstrated real “value add” teaching practice for the undergraduate and post-graduate students on his degree modules. The subjects taught include: Business Analytics, Social Media Marketing, Digital Business, Information Systems and Project Management. He holds recognised practitioner certifications/qualifications such as: Prosci® Change Management and PRINCE2® Practitioner.

Research Collaborations

Publications

Research Highlights

Donne, K., Hughes, L., Williams, M., & Davies, G. (2021). The Underlying Complexities Impacting Accelerator Decision Making—A Combined Methodological Analysis. IEEE Transactions on Engineering Management, 70(1), 1-16.
https://doi.org/10.1109/tem.2020.3041558, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa55800
Hughes, L., Dwivedi, Y., Rana, N., & Simintiras, A. (2016). Information systems project failure – analysis of causal links using interpretive structural modelling. Production Planning & Control, 27(16), 1313-1333.
https://doi.org/10.1080/09537287.2016.1217571, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa29282
Hughes, D., Rana, N., Simintiras, A., & Hughes, L. (2017). The changing landscape of IS project failure: an examination of the key factors. Journal of Enterprise Information Management, 30(1), 142-165.
https://doi.org/10.1108/JEIM-01-2016-0029, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa31446
Dwivedi, Y., Rana, N., & Hughes, L. (2017). Mapping IS failure factors on PRINCE2® stages: an application of Interpretive Ranking Process (IRP). Production Planning & Control, 28(9), 1-15.
https://doi.org/10.1080/09537287.2017.1311431, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa32507
Hughes, L., Bristow, N., Korochkina, T., Sanchez, P., Gomez, D., Kettle, J., & Gethin, D. (2018). Assessing the potential of steel as a substrate for building integrated photovoltaic applications. Applied Energy, 229, 209-223.
https://doi.org/10.1016/j.apenergy.2018.07.119, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa43410
Hughes, L., Rana, N., & Dwivedi, Y. (2020). Elucidation of IS project success factors: an interpretive structural modelling approach. Annals of Operations Research, 285(1-2), 35-66.
https://doi.org/10.1007/s10479-019-03146-w, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa48142
Ismagilova, E., Hughes, L., Dwivedi, Y., & Raman, K. (2019). Smart cities: Advances in research—An information systems perspective. International Journal of Information Management, 47, 88-100.
https://doi.org/10.1016/j.ijinfomgt.2019.01.004, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa48144
Hughes, L., Dwivedi, Y., Simintiras, A., & Rana, N. (2016). Success and Failure of IS/IT Projects: A State of the Art Analysis and Future Directions (SpringerBriefs in Information Systems Springer International Publishing.
https://doi.org/10.1007/978-3-319-23000-9_1, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa48950
Hughes, L., Wang, X., & Chen, T. (2012). A Review of Protocol Implementations and Energy Efficient Cross-Layer Design for Wireless Body Area Networks. Sensors SI: Body Sensor Networks for Healthcare and Pervasive Applications, 12(11), 14730-14773.
https://doi.org/10.3390/s121114730, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa48952
Hughes, L., Dwivedi, Y., Misra, S., Rana, N., Raghavan, V., & Akella, V. (2019). Blockchain research, practice and policy: Applications, benefits, limitations, emerging research themes and research agenda. International Journal of Information Management, 49, 114-129.
https://doi.org/10.1016/j.ijinfomgt.2019.02.005, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa48958

All Research

Journal Articles

Dwivedi, Y., Ismagilova, E., Sarker, P., Jeyaraj, A., Jadil, Y., & Hughes, L. (2023). A Meta-Analytic Structural Equation Model for Understanding Social Commerce Adoption. Information Systems Frontiers, 25(4), 1421-1437.
https://doi.org/10.1007/s10796-021-10172-2, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa57291
http://dx.doi.org/10.1007/s10796-021-10172-2
Malik, T., Dwivedi, Y., Kshetri, N., Hughes, L., Slade, E., Jeyaraj, A., Kar, A., Baabdullah, A., Koohang, A., Raghavan, V., Ahuja, M., Albanna, H., Albashrawi, M., Al-Busaidi, A., Balakrishnan, J., Barlette, Y., Basu, S., Bose, I., Brooks, L...., & Wright, R. (2023). “So what if ChatGPT wrote it?” Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice and policy. International Journal of Information Management, 71, 102642
https://doi.org/10.1016/j.ijinfomgt.2023.102642, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa62927
http://dx.doi.org/10.1016/j.ijinfomgt.2023.102642
Evans, L., Dwivedi, Y., Kshetri, N., Hughes, L., Rana, N., Baabdullah, A., Kar, A., Koohang, A., Ribeiro-Navarrete, S., Belei, N., Balakrishnan, J., Basu, S., Behl, A., Davies, G., Dutot, V., Dwivedi, R., Evans, L., Felix, R., Foster-Fletcher, R...., & Yan, M. (2023). Exploring the Darkverse: A Multi-Perspective Analysis of the Negative Societal Impacts of the Metaverse. Information Systems Frontiers
https://doi.org/10.1007/s10796-023-10400-x, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa64504
http://dx.doi.org/10.1007/s10796-023-10400-x
Hossain, M., Chowdhury, M., Pappas, I., Metri, B., Hughes, L., & Dwivedi, Y. (2022). Fake news on Facebook and their impact on supply chain disruption during COVID-19. Annals of Operations Research, 327
https://doi.org/10.1007/s10479-022-05124-1, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa62106
Dwivedi, Y., Hughes, L., Wang, Y., Alalwan, A., Ahn, S., Balakrishnan, J., Barta, S., Belk, R., Buhalis, D., Dutot, V., Felix, R., Filieri, R., Flavián, C., Gustafsson, A., Hinsch, C., Hollensen, S., Jain, V., Kim, J., Krishen, A...., & Wirtz, J. (2022). Metaverse marketing: How the metaverse will shape the future of consumer research and practice. Psychology and Marketing, 40(4)
https://doi.org/10.1002/mar.21767, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa62005
Dwivedi, Y., Hughes, L., Baabdullah, A., Ribeiro-Navarrete, S., Giannakis, M., Al-Debei, M., Dennehy, D., Metri, B., Buhalis, D., Cheung, C., Conboy, K., Doyle, R., Dubey, R., Dutot, V., Felix, R., Goyal, D., Gustafsson, A., Hinsch, C., Jebabli, I...., & Wamba, S. (2022). Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy. International Journal of Information Management, 66, 102542
https://doi.org/10.1016/j.ijinfomgt.2022.102542, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa60438
Anand, A., Agarwal, M., Aggrawal, D., Hughes, L., Maroufkhani, P., & Dwivedi, Y. (2022). Successive generation introduction time for high technological products: an analysis based on different multi-attribute utility functions. Environment, Development and Sustainability, 0
https://doi.org/10.1007/s10668-022-02357-9, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa59893
Ismagilova, E., Hughes, L., Rana, N., & Dwivedi, Y. (2022). Security, Privacy and Risks Within Smart Cities: Literature Review and Development of a Smart City Interaction Framework. Information Systems Frontiers, 24(2), 393-414.
https://doi.org/10.1007/s10796-020-10044-1, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa54687
Dwivedi, Y., Hughes, L., Kar, A., Baabdullah, A., Grover, P., Abbas, R., Andreini, D., Abumoghli, I., Barlette, Y., Bunker, D., Kruse, L., Constantiou, I., Davison, R., De’, R., Dubey, R., Fenby-Taylor, H., Gupta, B., He, W., Kodama, M...., & Wade, M. (2022). Climate change and COP26: Are digital technologies and information management part of the problem or the solution? An editorial reflection and call to action. International Journal of Information Management, 63, 102456
https://doi.org/10.1016/j.ijinfomgt.2021.102456, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa58613
Hughes, L., Dwivedi, Y., Rana, N., Williams, M., & Raghavan, V. (2022). Perspectives on the future of manufacturing within the Industry 4.0 era. Production Planning & Control, 33(2-3), 138-158.
https://doi.org/10.1080/09537287.2020.1810762, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa52962
Balakrishnan, J., Dwivedi, Y., Hughes, L., Boy, F., Hughes, L., & Boy, F. (2021). Enablers and Inhibitors of AI-Powered Voice Assistants: A Dual-Factor Approach by Integrating the Status Quo Bias and Technology Acceptance Model. Information Systems Frontiers, 0
https://doi.org/10.1007/s10796-021-10203-y, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa57813
http://dx.doi.org/10.1007/s10796-021-10203-y
Dwivedi, Y., Ismagilova, E., Hughes, L., Carlson, J., Filieri, R., Jacobson, J., Jain, V., Karjaluoto, H., Kefi, H., Krishen, A., Kumar, V., Rahman, M., Raman, R., Rauschnabel, P., Rowley, J., Salo, J., Tran, G., & Wang, Y. (2021). Setting the future of digital and social media marketing research: Perspectives and research propositions. International Journal of Information Management, 59, 102168
https://doi.org/10.1016/j.ijinfomgt.2020.102168, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa54400
Dwivedi, Y., Hughes, L., Ismagilova, E., Aarts, G., Coombs, C., Crick, T., Duan, Y., Dwivedi, R., Edwards, J., Eirug, A., Galanos, V., Ilavarasan, P., Janssen, M., Jones, P., Kar, A., Kizgin, H., Kronemann, B., Lal, B., Lucini, B...., & Williams, M. (2021). Artificial Intelligence (AI): Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy. International Journal of Information Management, 57, 1-47.
https://doi.org/10.1016/j.ijinfomgt.2019.08.002, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa51307
http://dx.doi.org/10.1016/j.ijinfomgt.2019.08.002
Rana, N., Dwivedi, Y., & Hughes, L. (2021). Analysis of challenges for blockchain adoption within the Indian public sector: an interpretive structural modelling approach. Information Technology & People, 35(2)
https://doi.org/10.1108/itp-07-2020-0460, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa56118
Donne, K., Hughes, L., Williams, M., & Davies, G. (2021). The Underlying Complexities Impacting Accelerator Decision Making—A Combined Methodological Analysis. IEEE Transactions on Engineering Management, 70(1), 1-16.
https://doi.org/10.1109/tem.2020.3041558, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa55800
Dwivedi, Y., Hughes, L., Coombs, C., Constantiou, I., Duan, Y., Edwards, J., Gupta, B., Lal, B., Misra, S., Prashant, P., Raman, R., Rana, N., Sharma, S., & Upadhyay, N. (2020). Impact of COVID-19 pandemic on information management research and practice: Transforming education, work and life. International Journal of Information Management, 55, 102211
https://doi.org/10.1016/j.ijinfomgt.2020.102211, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa54844
Shareef, M., Dwivedi, Y., Kumar, V., Mahmud, R., Hughes, L., Rana, N., & Kizgin, H. (2020). The inherent tensions within sustainable supply chains: a case study from Bangladesh. Production Planning & Control, 31(11-12), 932-949.
https://doi.org/10.1080/09537287.2019.1695917, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa51294
Hughes, L., Dwivedi, Y., & Rana, N. (2020). A Methodological Critique of the Interpretive Ranking Process for Examining IS Project Failure. Information Systems Management, 37(2), 124-135.
https://doi.org/10.1080/10580530.2019.1696588, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa52587
Kizgin, H., Dey, B., Dwivedi, Y., Hughes, L., Jamal, A., Jones, P., Kronemann, B., Laroche, M., Peñaloza, L., Richard, M., Rana, N., Romer, R., Tamilmani, K., & Williams, M. (2020). The impact of social media on consumer acculturation: Current challenges, opportunities, and an agenda for research and practice. International Journal of Information Management, 51, 102026-15.
https://doi.org/10.1016/j.ijinfomgt.2019.10.011, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa52513
Hughes, L., Rana, N., & Dwivedi, Y. (2020). Elucidation of IS project success factors: an interpretive structural modelling approach. Annals of Operations Research, 285(1-2), 35-66.
https://doi.org/10.1007/s10479-019-03146-w, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa48142
Hughes, L., Dwivedi, Y., Misra, S., Rana, N., Raghavan, V., & Akella, V. (2019). Blockchain research, practice and policy: Applications, benefits, limitations, emerging research themes and research agenda. International Journal of Information Management, 49, 114-129.
https://doi.org/10.1016/j.ijinfomgt.2019.02.005, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa48958
Ismagilova, E., Hughes, L., Dwivedi, Y., & Raman, K. (2019). Smart cities: Advances in research—An information systems perspective. International Journal of Information Management, 47, 88-100.
https://doi.org/10.1016/j.ijinfomgt.2019.01.004, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa48144
Hughes, L., Bristow, N., Korochkina, T., Sanchez, P., Gomez, D., Kettle, J., & Gethin, D. (2018). Assessing the potential of steel as a substrate for building integrated photovoltaic applications. Applied Energy, 229, 209-223.
https://doi.org/10.1016/j.apenergy.2018.07.119, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa43410
Dwivedi, Y., Rana, N., & Hughes, L. (2017). Mapping IS failure factors on PRINCE2® stages: an application of Interpretive Ranking Process (IRP). Production Planning & Control, 28(9), 1-15.
https://doi.org/10.1080/09537287.2017.1311431, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa32507
Hughes, D., Rana, N., Simintiras, A., & Hughes, L. (2017). The changing landscape of IS project failure: an examination of the key factors. Journal of Enterprise Information Management, 30(1), 142-165.
https://doi.org/10.1108/JEIM-01-2016-0029, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa31446
Hughes, L., Dwivedi, Y., Rana, N., & Simintiras, A. (2016). Information systems project failure – analysis of causal links using interpretive structural modelling. Production Planning & Control, 27(16), 1313-1333.
https://doi.org/10.1080/09537287.2016.1217571, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa29282
Hughes, L., Wang, X., & Chen, T. (2012). A Review of Protocol Implementations and Energy Efficient Cross-Layer Design for Wireless Body Area Networks. Sensors SI: Body Sensor Networks for Healthcare and Pervasive Applications, 12(11), 14730-14773.
https://doi.org/10.3390/s121114730, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa48952
Koohang, A., Nord, J., Ooi, K., Tan, G., Al-Emran, M., Aw, E., Baabdullah, A., Buhalis, D., Cham, T., Dennis, C., Dutot, V., Dwivedi, Y., Hughes, L., Mogaji, E., Pandey, N., Phau, I., Raman, R., Sharma, A., Sigala, M...., & Wong, L. (n.d.) Shaping the Metaverse into Reality: A Holistic Multidisciplinary Understanding of Opportunities, Challenges, and Avenues for Future Investigation. Journal of Computer Information Systems, 63(3), 1-31.
https://doi.org/10.1080/08874417.2023.2165197, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa62237
http://dx.doi.org/10.1080/08874417.2023.2165197
Tan, G., Aw, E., Cham, T., Ooi, K., Dwivedi, Y., Alalwan, A., Balakrishnan, J., Chan, H., Hew, J., Hughes, L., Jain, V., Lee, V., Lin, B., Rana, N., & Tan, T. (n.d.) Metaverse in marketing and logistics: the state of the art and the path forward. Asia Pacific Journal of Marketing and Logistics
https://doi.org/10.1108/apjml-01-2023-0078, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa63365
http://dx.doi.org/10.1108/apjml-01-2023-0078
Dwivedi, Y., Kshetri, N., Hughes, L., Rana, N., Baabdullah, A., Kar, A., Koohang, A., Ribeiro-Navarrete, S., Belei, N., Balakrishnan, J., Basu, S., Behl, A., Davies, G., Dutot, V., Dwivedi, R., Evans, L., Felix, R., Foster-Fletcher, R., Giannakis, M...., & Davies, G. (n.d.) Exploring the Darkverse: A Multi-Perspective Analysis of the Negative Societal Impacts of the Metaverse. Information Systems Frontiers
https://doi.org/10.1007/s10796-023-10400-x, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa63366
http://dx.doi.org/10.1007/s10796-023-10400-x
Gupta, P., , A., Das, R., Hughes, L., & Dwivedi, Y. (n.d.) Developing Algorithmic Business Resource Optimization Model for Code Smells Detection: An Applied Case Insight from Enterprise Level Software Management System. Annals of Operations Research
https://doi.org/10.1007/s10479-023-05536-7, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa64058
Abumalloh, R., , M., , O., , G., , T., Dwivedi, Y., & Hughes, L. (n.d.) The Adoption of Metaverse in the Retail Industry and its Impact on Sustainable Competitive Advantage: Moderating Impact of Sustainability Commitment.
SU Repository: https://cronfa.swan.ac.uk/Record/cronfa64497

Authored Books

Hughes, L., Dwivedi, Y., Simintiras, A., & Rana, N. (2016). Success and Failure of IS/IT Projects: A State of the Art Analysis and Future Directions (SpringerBriefs in Information Systems Springer International Publishing.
https://doi.org/10.1007/978-3-319-23000-9_1, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa48950

Conference Contributions

Malik, T., Dwivedi, Y., & Hughes, L. (2023). Academia and Generative Artificial Intelligence (GenAI) SWOT Analysis - Higher Education Policy Implications. In IFIP WG8.6 2023 Conference, India
SU Repository: https://cronfa.swan.ac.uk/Record/cronfa64570
Sarker, P., Hughes, L., & Dwivedi, Y. (2020). Extension of META-UTAUT for Examining Consumer Adoption of Social Commerce: Towards a Conceptual Model. In Advances in Digital Marketing and eCommerce (pp. 122-129). Springer International Publishing.
https://doi.org/10.1007/978-3-030-47595-6_16, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa54192
Sarker, P., Hughes, L., Dwivedi, Y., & Rana, N. (2020). Social Commerce Adoption Predictors: A Review and Weight Analysis. In Lecture Notes in Computer Science (pp. 176-191). Springer International Publishing.
https://doi.org/10.1007/978-3-030-44999-5_15, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa53929
Hughes, L., Malik, T., Dettmer, S., & Dwivedi, Y. (n.d.) Rethinking HE – Exploring the Transformative Impact of Generative AI – A student and Staff Perspective. In Swansea University SALT L&T Conference 2023
SU Repository: https://cronfa.swan.ac.uk/Record/cronfa64329
Malik, T., Hughes, L., Dettmer, S., & Dwivedi, Y. (n.d.) Exploring the Transformative Impact of Generative AI on Higher Education. In The 22th IFIP Conference e-Business, e-Services, and e-Society (I3E 2023)
SU Repository: https://cronfa.swan.ac.uk/Record/cronfa64330

Other Research Outputs

Dwivedi, Y., Hughes, L., Cheung, C., Conboy, K., Duan, Y., Dubey, R., Janssen, M., Jones, P., Sigala, M., & Viglia, G. (2022). Editorial: How to develop a quality research article and avoid a journal desk rejection
https://doi.org/10.1016/j.ijinfomgt.2021.102426, SU Repository: https://cronfa.swan.ac.uk/Record/cronfa58007

Supervision

Investigating Factors Affecting Citizens Adoption of Governmental Artificial Intelligence (AI) Application in Jordan (current)

PhD

Other supervisor: Dr Tegwen Malik
Investigating the factors influencing consumer adoption of social commerce in the context of Bangladesh (awarded 2022)

PhD

Other supervisor: Prof Hejamadi Rao

Other supervisor: Prof Yogesh Dwivedi

Taught Modules

MN-2071 Decision Making and Analysis

The purpose of this module is to provide an awareness and understanding of systematic and other methods available to assist decision makers in making decisions in complex situations, often under uncertainty, together with an awareness of the difficulties and issues arising with such situations and processes.
MN-3579 Disaster and Crisis Management

Managing a disaster and crises event requires a set of skills, attitudes and key knowledge at the macro, micro and inter-organisational levels to manage an emergency event in situations of deep uncertainty. This module prepares students to better understand the many risks, key aspects of resilience, inherent complexities, psychological issues and competing priorities that face decision makers involved in business, institutional and societal crisis events as they formulate a path back to normal operations.
MN-M534 Business Analytics

Business analytics as applied to big data is a game-changing opportunity for business practice. The last decade has seen an explosion in the volume of data collected by business and government ¿ providing opportunities to analyse behaviours at individual and macro- levels. The purpose of this module is to inform students as to the major concepts of business analytics ¿ both in theory and in practice from a strategic perspective.
MN-M604 Artificial Intelligence - Case Study Analysis

Artificial intelligence (AI) has emerged from a future view of widespread automation and Machine Learning (ML) to an application of narrow intelligence that has the potential for transformative societal and industrial change, but also ethical considerations. This module on Artificial Intelligence (AI) focusses on the analysis of AI implementation through the lens of practitioners ¿real world¿ experiences and the analysis of industry-based case studies. This module will develop a core understanding of the ¿lived in¿ experiences of AI projects and will develop the necessary core skills required by many organisations looking to implement AI and ML related technologies. The module will help develop a detailed and systematic understanding of many of the key complexities, numerous challenges and ethical considerations within the Artificial Intelligence domain. The key skills learned will be in demand by many organisations at a global level.
MN-M605 Artificial Intelligence - Principles and Concepts

Artificial intelligence (AI) has emerged from a future view of widespread automation and Machine Learning (ML) to an application of narrow intelligence that has the potential for transformative societal and industrial change, but also ethical considerations. This module on Artificial Intelligence (AI) prepares business graduates contemplating careers within industry and government, where knowledge of AI and its transformative impact, is likely to be an emerging core skill within the workplace. The module will help develop a detailed and systematic understanding of many of the key complexities, numerous challenges and ethical considerations within the Artificial Intelligence domain. The key skills learned will be in demand by many organisations at a global level.

Public Engagements

Dwivedi, Y.K., Hughes, D.L., Misra, S.K., Chandwani, R. and Rana, N.P. (May 2020) Artificial Intelligence (AI) in Healthcare: Applications, Challenges and Recommendations. Yojana, New Delhi: Ministry of Information and Broadcasting, Government of India.

Dwivedi, Y.K., Misra, S.K., Hughes, D.L. (Feb 2020) Artificial Intelligence (AI): Challenges and Opportunities for India. Yojana, New Delhi: Ministry of Information and Broadcasting, Government of India.

Dr Laurie Hughes

Email address

Welsh language proficiency

Research Links

About

Areas Of Expertise

Career Highlights

Research Highlights

All Research

Investigating Factors Affecting Citizens Adoption of Governmental Artificial Intelligence (AI) Application in Jordan (current)

Investigating the factors influencing consumer adoption of social commerce in the context of Bangladesh (awarded 2022)

MN-2071 Decision Making and Analysis

MN-3579 Disaster and Crisis Management

MN-M534 Business Analytics

MN-M604 Artificial Intelligence - Case Study Analysis

MN-M605 Artificial Intelligence - Principles and Concepts