Dr Sian Rees is an Associate Professor at Swansea University specialising in public relations, marketing and branding. She is Head of the Media & Communications academic department and Programme Director for the MA Communication, Media Practice & PR. Sian is a Senior Fellow of the Higher Education Academy, a recipient of the University’s Distinguished Teaching Award and has been delighted to lead the Media & Communication team in improving NSS scores in recent years.
During her London-based industry career Sian worked for Michael Heseltine’s Haymarket Publishing organisation as Publishing Director for the Stuff and What Hi-Fi? Group of magazines and was managing director of her own marketing and PR consultancy. Industry experience has included developing and implementing strategic PR and marketing campaigns for FMCG, retail, entertainment, medical, education and technology sectors. Sian has also worked as the Strategic Marketing Manager here at Swansea University prior to lecturing.
Sian’s teaching focus has been on embedding employability skills and learning within the curriculum and she continues to work with a variety of commercial and public sector organisations to facilitate work placement experience and opportunities for both undergraduate and postgraduate students. She has presented and developed an ontology of employability within higher education.
Sian is delighted to be leading the Media & Communication department in growing its research influence and contribution. She writes academically on public relations ethics and authenticity in branding in the digital media age.