Official NHS guidelines encourage women to breastfeed yet research shows the UK has the lowest rates of breastfeeding in the world. Despite this, 8 out of 10 women want to breastfeed but many struggle to make it work and stop before they are ready.
Professor Amy Brown from the Department of Public Health at Swansea University is one of the UK’s leading researchers into infant feeding and has published over 60 papers on the challenges of breastfeeding in the first year.
In her new guide The Positive Breastfeeding Book, Everything you need to feed your baby with confidence, Amy shares her extensive knowledge and research in an accessible step-by-step companion for parents, set to demystify breastfeeding once and for all.
Explaining exactly how breastfeeding works and packed with practical tips this book helps parents plan for their baby’s arrival, cope with common challenges in the early weeks - frequent feeds, poor latch and weight gain – and shares invaluable advice on what to do and where to seek help if problems arise.
Guiding mums through feeding in public, going back to work, and even rediscovering a glass of wine, The Positive Breastfeeding Book combines real stories from mums with essential information from qualified experts in supporting breastfeeding.
Professor Amy Brown says, ‘Getting informed about how breastfeeding works and where to get support is a great way to have the best possible breastfeeding experience. Too many negative stories and misconceptions bounce around making women doubt their bodies and ability to feed their baby leading to many women stopping before they're ready and feeling miserable as a result. This book challenges that dialogue and instead provides a step by step guide for navigating breastfeeding with confidence, empowering women to meet their breastfeeding goals.’
About Amy Brown
Professor Amy Brown is based in the Department of Public Health, Policy and Social Sciences at Swansea University where she leads the MSc in Child Public Health. With a background in psychology, she first became interested in the many barriers women face when breastfeeding after having her first baby. Three babies and a PhD later she has spent the last twelve years exploring psychological, cultural and societal barriers to breastfeeding, with an emphasis on understanding how we can better support women to breastfeed and subsequently raise breastfeeding rates. Her primary focus is how we can shift our perception of breastfeeding as an individual mothering issue, to a wider public health responsibility, with consideration to how we can make societal changes to protect and encourage breastfeeding.
Professor Brown has published over 60 papers exploring the barriers women face in feeding their baby during the first year. In 2016 she published her first book Breastfeeding Uncovered: Who really decides how we feed our babies, followed by her second Why Starting Solids Matters in 2017, both published by Pinter & Martin. She is a regular Huffington Post blogger, aiming to change the way we think about breastfeeding, mothering and caring for our babies.
The book will be launched on Friday 21st September and tickets are available here.
The Positive Breastfeeding Book
Published by Pinter & Martin 21st September £14.99
- Monday 10 September 2018 14.33 BST
- Tuesday 11 September 2018 09.35 BST
- Swansea University