Strategic Marketing, MSc

Modules typically include: Marketing in Society, Digital Marketing, Strategic Brand Management and Integrated Marketing Communications.

Disclaimer: Module selection options may change

Students must achieve a minimum 2:1 (or overseas equivalent) in a Business Management, Entrepreneurship, Marketing or Media Studies and Public Relations related undergraduate degree or covered a minimum of two marketing modules in a related subject.

Non-native English speakers must achieve an IELTS score of 6.5 overall with no component less than 5.5. A list of equivalent tests is provided here. If you have studied an undergraduate degree taught through the medium of English, you may be exempt from this requirement – click here for further information.

For students who fall short of only the English language requirement, we offer a range of Pre-Master's training programmes that you may take before starting your Master's qualification.

We are proud to provide an outstanding educational experience, using the most effective learning and teaching approaches, carefully tailored to suit the specific needs of your course. Our courses consist of in-person, on-campus teaching, enabling full engagement with your lecturers and fellow students. 

Practical skills sessions, seminars, and workshops predominantly take place in person, allowing for group working and presentations. However, our approach also includes the use of some online learning to support and enhance traditional face-to-face teaching. 

Online learning may take place ‘live’ using software such as Zoom, allowing you to interact with the lecturer and peers and to ask questions. Lecture recordings also allow for more flexibility to revisit material, to revise for assessments and to enhance learning outside of the classroom. Some modules have extra resources in our virtual learning environment (Canvas), such as videos, slides and quizzes enabling further flexible study. 

At least 40 credits

There are opportunities for Welsh speakers to study at least 40 credits of this postgraduate course through the medium of Welsh. Many University departments develop and offer Welsh medium or bilingual modules as part of their courses so you will need to discuss the possibilities with the relevant Programme Director. You can study a module or modules through the medium of Welsh where possible or submit your dissertation in Welsh with guidance from a subject specialist through the medium of Welsh.

Academi Hywel Teifi is here to support you throughout your time at Swansea University. We can offer you:

• Access to generous Welsh-language study scholarships or bursaries.
• Access to the Arwain mobile app for the latest information about Welsh-medium courses and modules available to download free on the App Store and Google Play.
• An interview through the medium of Welsh when applying for a place.
• Personal correspondence in Welsh, English or bilingually.
• The option to create and submit your coursework or sit exams through the medium of Welsh (even if you have chosen to study in English), and your work will be assessed in Welsh.
• A Welsh-speaking Personal Tutor.
• One-to-one support to improve your academic Welsh language skills.
• An opportunity to gain an additional free qualification that serves as evidence of your Welsh language ability for future employers.
• Membership of the Swansea University Branch of the Coleg Cymraeg Cenedlaethol.

Visit the Welsh Language Rights webpage for further information about Students' Welsh Language Rights.

Continuing to study through the medium of Welsh will be:

• a natural step for you if you have studied through the medium of Welsh at undergraduate level.
• a way of maximizing your chances of getting the best education.
• a way of receiving a high level of support as the study groups are smaller.
• a valuable addition to your CV and career development.

This course is accredited by the Chartered Institute of Marketing (CIM) Accredited Degree programme and provides students with two exemptions from a core module towards the CIM Level 4 Certificate in Professional Marketing or one exemption from a core module towards the CIM Level 6 Diploma in Professional Marketing - depending on module selection. To claim the exemptions students will need to register as a CIM member within 3 years of graduating and then have up to 5 years from graduating to complete the additional module(s) to gain the full qualification. A list of exempt modules and further information can be found on the CIM Accredited Degree website. Students must be members of the CIM to study additional modules (and access support material). Visit CIM’s membership pages for up to date membership costs.

For more information see our Professional Accreditation page.

What are the benefits of Professional Accreditations?
- Get a head start: Professionally accredited degrees will exempt you from specific early-stage professional exams/qualifications meaning you get a kick-start in your career.
- Support: Sign up for a student membership and start taking advantage of professional body career support as well as connections with peers and experts. It looks good on your CV and helps prepare you for employment.

NOTE:
For many professions, studying an accredited course is only the first step to becoming fully qualified.
You can check with the relevant professional bodies for other specific requirements.

You will be taught by a team of experienced academics from research, academic and industry backgrounds. Their wide-ranging knowledge and expertise are linked closely with the module content you are taught, ensuring you learn the most relevant and up to date information and develop the knowledge and skills to enhance your future employability.

Find out more about our academic staff by viewing our staff profiles.

Tuition fees for years of study after your first year are subject to an increase of 3%.

You can find further information of your fee costs on our tuition fees page.

You may be eligible for funding to help support your study. To find out about scholarships, bursaries and other funding opportunities that are available please visit the University's scholarships and bursaries page.

International students and part-time study: It may be possible for some students to study part-time under the Student Visa route. However, this is dependent on factors relating to the course and your individual situation. It may also be possible to study with us if you are already in the UK under a different visa category (e.g. Tier 1 or 2, PBS Dependant, ILR etc.). Please visit the University information on Visas and Immigration for further guidance and support.

Current students: You can find further information of your fee costs on our tuition fees page.

You may be eligible for funding to help support your study.

If you're a UK or EU student starting a master’s degree at Swansea University, you may be eligible to apply for Government funding to help towards the cost of your studies. To find out more, please visit our postgraduate loans page.

To find out about scholarships, bursaries and other funding opportunities that are available please visit the University's scholarships and bursaries page.

Academi Hywel Teifi at Swansea University and the Coleg Cymraeg Cenedlaethol offer a number of generous scholarships and bursaries for students who wish to study through the medium of Welsh or bilingually. For further information about the opportunities available to you, visit the Academi Hywel Teifi Scholarships and Bursaries page.

The School of Management also offers a Developing Futures Scholarship for postgraduate (taught) students who have an offer to study at the School of Management. 

The scholarship package encourages students to develop a number of professional skills whilst working with the School throughout the academic year.

Access to your own digital device/the appropriate IT kit will be essential during your time studying at Swansea University. Access to wifi in your accommodation will also be essential to allow you to fully engage with your programme. See our dedicated webpages for further guidance on suitable devices to purchase, and for a full guide on getting your device set up.

You may face additional costs while at university, including (but not limited to):

• Travel to and from campus
• Printing, photocopying, binding, stationery and equipment costs (e.g. USB sticks)
• Purchase of books or texts
• Gowns for graduation ceremonies

Depending on module selection and completion, students may graduate with two exemptions from a core module towards the CIM Level 4 Certificate in Professional Marketing or one exemption from a core module towards the CIM Level 6 Diploma in Professional Marketing. To claim module exemptions students will need to register as a CIM member within 3 years of graduating and then have up to 5 years from graduating to complete the additional module(s) to gain the full qualification. Students must be members of the CIM to study additional modules (and access support material). Visit CIM’s membership pages for up to date membership costs.

Swansea Employability Academy (SEA) will support you at each stage of your career journey helping you build a bright future.

Our career support services include:

• Employability workshops, employers’ talks, bespoke events and careers fairs
• Individual advice and guidance from professionally qualified Careers Advisers
• Help with finding jobs, internships, work placements and volunteering opportunities
• Access to information resources on a wide range of career management topics
• Funding to support student internship opportunities and Student Society/Club events.

We also provide help and advice for Swansea University Alumni up to two years after you graduate.

The School of Management also has a dedicated in-house Employability team offering additional support.
During your time with us, you’ll have the chance to:

• Join our Employability Mentoring scheme and get mentored by an employer who can help you with the transition from student to working professional
• Get the opportunity to speak to our growing Alumni Community
• Work and network with employers from a range of national and multi-national companies through our seminars and events
• Boost your skills and meet employers during our Employability Module, which is run twice a year
• Take advantage of unlimited 1-2-1 support to develop your career experience
• Stay in touch for support for five years after you graduate

As well as subject specific support by college teaching staff and your personal tutor, the Centre for Academic Success provides courses, workshops and one-to-one support in areas such as:

• Academic writing
• Maths and statistics
• Critical thinking
• Time management
• Digital skills
• Presentation skills
• Note taking
• Revision, memory and exam techniques
• English language skills (if English is not your first language).

In addition, if you have a Specific Learning Difficulty (SpLD), disability, mental health or medical condition, the Centre for Academic Success have Specialist Tutors to support your learning, working alongside the Disability Office and Wellbeing Service to support all your needs and requirements whilst studying at Swansea University.

Please apply through the University’s central application system.

For further guidance please visit our how to apply for postgraduate study pages.

EU students - visa and immigration information is available and will be regularly updated on our information for EU students page.

We recommend that you submit your application to our courses as early as you can in advance of our application deadlines. Courses will close earlier than the application deadlines listed if all available places are filled. You can find further information on our Application Deadlines webpage.