MSc Strategic Marketing

  1. Course Variations
    Nomenclature Duration Mode Of Attendance
    MSc 1Yr FT
    MSc 2Yr PT
  2. Typical offer:
    UK 2.1

Course Overview

Become a successful marketing leader of the future. Develop your high-level marketing and strategy skills, with a critical understanding of current issues and challenges in an industry that is constantly evolving. This course is accredited by the Chartered Institute of Marketing (CIM), including module exemptions from CIM professional qualifications (CIM Graduate Gateway scheme).

Key Features

  • All modules are taught by our world-class faculty who have a breadth of industrial and academic knowledge
  • Choice of either Dissertation or 3-month industry Placement Project
  • Swansea is joint 1st in Wales for international ranked research (REF 2014)
  • 93% of Swansea students in employment or further study within six months of  graduating
  • High contact time – each module includes a 2 hour lecture (class sizes approximately 150 students) followed by a 1 hour seminar/tutorial (class sizes capped at 30) every single week. Interested in the facilities? Take a look at them here
  • Scholarships available for outstanding students – click here for more details. 

Modules

Disclaimer: Module selection options may change.

MSc 1 Year Full-time

Year 1 (Level 7 PGT)

FHEQ 7 Taught Masters / PGDip / PGCert

Students choose 180 credits from the following:

Compulsory Modules
Module CodeSemesterCreditsModule Name
MN-M025Semester 1 (Sep-Jan Taught)15Consumer Psychology
MN-M026Semester 1 (Sep-Jan Taught)15Strategic Marketing
MN-M027Semester 1 (Sep-Jan Taught)15Digital Marketing
MN-M032Semester 1 (Sep-Jan Taught)15Marketing in Society
MN-M548Semester 2 (Jan - Jun Taught)15Integrated Marketing Communications
MN-M558Semester 2 (Jan - Jun Taught)15Marketing Research
Optional Modules
MSc Strategic Marketing 

Choose Exactly 30 credits from the following Modules:

Module CodeSemesterCreditsModule NameGuidance
MN-M556Semester 2 (Jan - Jun Taught)15Managing and Marketing Tourist Experiences
MN-M557Semester 2 (Jan - Jun Taught)15Marketing Metrics
MN-M568Semester 2 (Jan - Jun Taught)15Strategic Brand Management
AND
Work Placement or Dissertation 

Choose Exactly 60 credits from the following Modules:

NOTE : Choose Dissertation or Work-based placement project

Module CodeSemesterCreditsModule NameGuidance
MN-D008Semester 3 (Summer Taught)60Dissertation - MSc Marketing
MN-M300Semester 3 (Summer Taught)60Postgraduate Placement Opportunity - MSc Strategic Marketing

MSc 2 Year Part-time

Year 1 (Level 7 PGT)

FHEQ 7 Taught Masters / PGDip / PGCert

Students choose 60 credits from the following:

Compulsory Modules
Module CodeSemesterCreditsModule Name
MN-M026Semester 1 (Sep-Jan Taught)15Strategic Marketing
MN-M032Semester 1 (Sep-Jan Taught)15Marketing in Society
MN-M548Semester 2 (Jan - Jun Taught)15Integrated Marketing Communications
Optional Modules
Optional Modules 

Choose Exactly 15 credits from the following Modules:

NOTE : Students should choose ONE optional modules from the following list:

Module CodeSemesterCreditsModule NameGuidance
MN-M556Semester 2 (Jan - Jun Taught)15Managing and Marketing Tourist Experiences
MN-M557Semester 2 (Jan - Jun Taught)15Marketing Metrics
MN-M568Semester 2 (Jan - Jun Taught)15Strategic Brand Management

Year 2 (Level 7 PGT)

FHEQ 7 Taught Masters / PGDip / PGCert

Students choose 120 credits from the following:

Compulsory Modules
Module CodeSemesterCreditsModule Name
MN-M025Semester 1 (Sep-Jan Taught)15Consumer Psychology
MN-M027Semester 1 (Sep-Jan Taught)15Digital Marketing
MN-M558Semester 2 (Jan - Jun Taught)15Marketing Research
Optional Modules
MSc Strategic Marketing 

Choose Exactly 15 credits from the following Modules:

Module CodeSemesterCreditsModule NameGuidance
MN-M556Semester 2 (Jan - Jun Taught)15Managing and Marketing Tourist Experiences
MN-M557Semester 2 (Jan - Jun Taught)15Marketing Metrics
MN-M568Semester 2 (Jan - Jun Taught)15Strategic Brand Management
AND
Work Placement or Dissertation 

Choose Exactly 60 credits from the following Modules:

NOTE : Choose Dissertation or Work-based placement project

Module CodeSemesterCreditsModule NameGuidance
MN-D008Semester 3 (Summer Taught)60Dissertation - MSc Marketing
MN-M300Semester 3 (Summer Taught)60Postgraduate Placement Opportunity - MSc Strategic Marketing

Description

Graduates will gain a strong grounding in both the practical and theoretical aspects of contemporary marketing, including an in-depth understanding and appreciation of relevant ethical issues and social responsibility; arming students with the skills and tools that will allow them to play a valuable part in delivering a sustainable, inclusive and innovative future economy.

Entry Requirements

Students must attain a minimum 2:1 (or overseas equivalent) in a business related undergraduate degree. 

Non-native English speakers must achieve an IELTS score of 6.5 overall with no component less than 5.5. A list of equivalent tests are provided here. If you have studied an undergraduate degree taught through the medium of English you maybe exempt from this requirement – click here for further information.

For students who fall short of only the English language requirement we offer a range of Pre-Master's training programmes that you may take before starting your Master's qualification. Further details can be found here.

For students who fall significantly short of the general entry requirement we offer a Pre-Master’s programme via International College Wales Swansea that will allow you to enter our postgraduate programmes. Please click here for more details.

 

How To Apply

To apply for this programme, please follow the below link and you will be taken to the central University application system:

Make an application

Please note, students from Pakistan or Nigeria must apply via our in-country managers only.  Please visit the 'how to apply' sections of the country pages for contact details: Africa or Pakistan

Tuition Fees

Annual tuition fees for entry in the academic year 2018/19 are as follows:

UK/EU International
MSc Full-time £10,000 £16,500
MSc Part-time £5,000 £8,250

Tuition fees for years of study after your first year are subject to an increase of 3%.

You can find further information on fees and how to pay on our tuition fees page.

You may be eligible for funding to help support your study. To find out about scholarships, bursaries and other funding opportunities that are available please visit the University's scholarships and bursaries page.

International students and part-time study: If you require a Tier 4 student visa you must be studying full-time. If you are in the UK under a different visa category, it may be possible for you to study part-time. Please see our part-time study and visas page for more information.

Current students: You can find further information of your fee costs on our tuition fees page.

Additional Costs

The tuition fees do not cover the costs of purchasing books or stationery, printing, thesis binding or photocopying costs.

There are no mandatory additional costs specified for this course.

Careers and Employability

We have an excellent track record of placing our graduates with major multinational companies and our graduate employment rate is 92%.

From the moment you arrive at the School of Management we will work with you to help you build your skills and experience to enhance your career prospects. During your time with us you’ll have the chance to:

  • Undertake a work placement or internship through the Swansea Paid Internship Network (SPIN) or ‘Week of Work’ initiative
  • Work and network with employers from a range of national and multi-national companies through our visiting speaker programme
  • In conjunction with the International Development Office, undertake an Internship in India, with a company such as GE, Thomson Reuters, 3M, Private Equity or Kanvic Consulting
  • Boost your skills and meet employers during our biannual Employability Week
  • Complete the Swansea Employability Award
  • Participate in one of our student challenges and competitions, such as the Branding Challenge, and CIM student competition ‘The Pitch’

Contact

For more information on this programme, please contact us:

Telephone: +44 (0)1792 205678

Email: study@swansea.ac.uk