Marketing Intelligence

We provide marketing intelligence, analysis and reporting on the global higher education market to support an evidence-based approach to the University’s marketing activity and product innovation.

We support Marketing, Recruitment & International functions in delivering their own market insight to inform strategy and activity.

We work with external bodies to continuously develop and improve our identification of market intelligence and consistent insight reporting. 

We are implementing systems to disseminate and utilize this valuable market intelligence and insight across the institution.

We provide insight to inform the development of the University’s programme portfolio, ensuring a market-led approach.

Our specialisms

  • Customer Insight

Understanding our customers in the global education market.

  • Campaign Analysis and Web Analytics

Measuring the results of marketing and recruitment campaigns, and informing and optimise our marketing collateral.

  • Forecasting

Analysing data of higher education market trends, market size and competition to predict future outcomes.

  • Qualitative and Quantitative Research

Undertaking and providing support for qualitative and quantitative research aligned with marketing and recruitment activity.

  • Reporting

Creating customised reports, including dashboards, in a consistent format to present market insight.

Get in touch

DepartmentNameEmailPhone
Head of Marketing Intelligence Mark Skippen  m.w.skippen@swansea.ac.uk 00 44 1792 513131