Prof. Andrea Tales and the CIA team provide future 'direction' and fascinating insights into dementia and inclusive signage.

Prof. Andrea Tales provides 'toilet talk' to an inspiring group of designers on the importance of signage and its design for those people living with Dementia.

Sign Design Society - Prof. Andrea Tales Signing is ubiquitous. Everyone uses it, yet it's often unnoticed and rarely praised or appreciated. But it can be the first thing criticised when people get lost or confused.

Prof. Andrea Tales and the CIA team were invited by the Sign Design Society to talk on the importance of signage and its design for those people living with Dementia.

Dr Pauh Nash, Centre for Innovative Ageing (CIA), recounts the event:

"Jumping aboard a train to the ‘Big Smoke’ is always a delight but when it is with the added excitement of hearing a ‘toilet talk’ by our one and only, Prof Andrea Tales, it’s a double dose of butterflies. Being a keynote presenter for the Sign Design Society in London following their AGM, Andrea wowed a capacity audience bringing her unique brand of academic prowess and observational humour. Inspiring a group of design practitioners with a presentation on perceptual changes and dementia is a tall task but the rapturous applause and barrage of follow-up questions demonstrated the extent to which the audience had been engaged.

I was honoured to be asked to go along and answer questions with Andrea, demonstrating the impact of the CIA and CHHS, embodying the inter-college working that makes us such an important force within the university. The talk followed on from an important publication in the Lancet where Andrea led the Swansea University team of Prof Ness Burholt and myself, highlighting the importance of signage and its design for those people living with Dementia.

With an ageing population and a growing number of people set to be living with dementia, Andrea and the team are set to provide future ‘direction’ (pun intended) both for research and practice on guiding principles and design considerations.

Hopefully the success of the talk in London is a ‘sign’ of things to come as with this winning research and engagement combination, it certainly won’t be a flash in the ‘pan’."