Mr Scott Tuppen

• MN-1007 Marketing Strategy

  This module provides an introduction to the concept and practice of marketing and strategy.

• MN-1023 Key Skills for Business

  The aims of this module will be to prepare students for the academic rigour required in their studies, as well as to develop numeracy skills required for management. The focus on the academic skills will support students in their development of critical skills required for problemsolving, assimilation, synthesis, and criticality (while using good academic practices) of data and information sources. Additionally, focus will be on developing student¿s basic numeracy skills, introducing the students to quantitative analysis and its associated techniques, descriptive analysis, statistical summaries, and simple linear regression analysis using different techniques and tools. The timing of the skills development needs to align with the level and requirements for that level. The Academic camp will be used to embed the personal and professional skills across the years.

• MN-2018 Marketing Strategy

  This module provides an introduction to the concept and practice of marketing and strategy. This module gains access to further modules in marketing for students who did not take the subject in their first year of study.

• MN-2040 Strategic Analysis

  This module introduces students to techniques, tools and frameworks that will enable them to undertake basic strategic analysis. A brief introduction to different approaches to strategy will then lead to a `step by step¿ approach to analysing the strategic environment of organisations, including external drivers of change, resources, stakeholder management and organisational culture.

• MN-3572 Enterprise Life Cycle

  Enterprises are often referred to as being `born¿ or `dying¿, being `early¿ or `mature`. Much of management theory derives from the study of two stages. The mature, large firms or enterprise start-up. This module will investigate the ways in which the life stages of the enterprise influence the ways in which we can apply theories or practice to them. This module will enable learners to critically analyse an enterprise using the full panoply of theories and practices from entrepreneurship and management and apply these to enterprises at different stages in their lifecycle as well as to diagnose when an enterprise is moving between these stages and to use this in order to inform strategy and its execution. Throughout the module, critical evaluation of theory will be complemented by real life cases, the methods of evaluating them as well as the skills and behaviours required by those whose role is to work in and/or support enterprises. This module is suitable for any student with an ambition to work with enterprises. Whether small, medium or large, whether in the private or public sector, an enterprise is `any entity taking part in an economic activity¿. This module will allows students to conceptualise how the theory, skills and behaviours introduced from their previous modules can be applied to enterprises in practice.

Mae Scott yn gyfreithiwr cymwysedig ac yn Gymrawd yr Academi Addysg Uwch a'r Sefydliad Rheoli Siartredig. Mae'n aelod o: Gymdeithas y Gyfraith Cymru a Lloegr; Cymdeithas Athrawon y Gyfraith; Cymdeithas Ysgolheigion y Gyfraith; Cymdeithas y Gyfraith Ddiwydiannol, Cymdeithas Cyfreithwyr Cyflogaeth, Cymdeithas Bar Cyfraith Cyflogaeth ac yn Aelod Cyswllt o'r Gymdeithas Ryngwladol dros y Gyfraith Lafur a Nawdd Cymdeithasol.

Yn ei amser hamdden, mae Scott yn hoffi gwneud gwaith gwirfoddol. Mae'n Is-gadeirydd Cefnogaeth Eiriolaeth Cymru ac yn llywodraethwr ysgol.