Branding in the digital age

With Dr Sian Rees, Associate Professor, Public Relations & Branding, Swansea University

Branding has become an increasingly powerful phenomena in the 21st Century with the world’s biggest brands commanding fierce loyalty from brand users and employees alike. Global brands such as Apple, Disney and Coca-Cola have built enviable equity, but how are they coping with the increased scrutiny of today’s active digital citizens?

As part of Employer Branding Awareness Week, Sian Rees will share her research on brand authenticity in the digital age, exploring how branding has changed to embrace the opportunities and challenges of new digital and social media formats.

Dr Sian Rees is Associate Professor in public relations, marketing and branding and is the current Head of the Department of Media & Communications at Swansea University. 

During her industry career, Sian worked as Publishing Director for the Stuff and What Hi-Fi? group of magazines and was managing director of her own marketing and PR consultancy.  Industry experience has included developing and implementing strategic PR and marketing campaigns for FMCG, retail, entertainment, medical, education and technology sectors. 

Sian writes academically on authentic communications, PR and branding in the digital media age.