BA Cyfryngau a Chysylltiadau Cyhoeddus

Course Overview

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This degree meets the needs of twenty-first century students and employers. The course will equip students with the necessary skills, experience and academic knowledge for a career as multi-skilled employees in the creative industries or as strategic communications professionals in a corporate environment.

Teaching and Assessment

In order to structure an academically coherent and intellectually rigorous programme, the degree is built around compulsory and optional modules. (Have a look at our module booklet for full information on modules).

The programme is delivered through lectures, tutorials and seminars. You will usually receive nine hours minimum scheduled contact time with your teachers every week. Every degree involves choices, options will be available and if first choices are not secured then the alternative will be as good. Full attendance at lectures, seminars and personal tutorials (personal tutorials are obligatory). All Arts and Humanities programmes include independent learning which requires initiative and hard work. 

We will challenge you with demanding teaching and assessment. Assessment includes essay, coursework and examination, presentations and a dissertation.    

Key Features

This degree receives strategic input by a panel of independent media and public relations experts to address the operational needs and strategic demands faced by employers within the communications and creative industries sector.

Our contacts within the industry across Wales and Britain mean that you have the opportunity to meet and discuss your future with some of the UK's leading employers.

The programme combines the study of history, theory and practice that incorporates skills and techniques relevant to the current digital media landscape and public relations industry.

On our work experience module you will spend 10 days work experience with an organisation, charity, business or government organisation in Wales.

This course is eligible for the Coleg Cymraeg Cenedlaethol Main Scholarship (£3000) and William Salesbury Scholarship (£5000), as well as the  University's general and Welsh-medium scholarships and bursaries. 

Our students have a personal tutor who provides pastoral support and guidance on issues that may affect their well-being, attendance and progress through University.

Modules

Disclaimer: Module selection options may change.

Year 1 (Level 4)

FHEQ 4 Degree / HECert

Students choose 120 credits from the following:

Compulsory Modules
Module CodeSemesterCreditsModule Name
MSW107Semester 2 (Jan - Jun Taught)20Cymru: Y Senedd, y straeon a'r spin
MSW123Semester 2 (Jan - Jun Taught)20Sgiliau Cyfryngau Allweddol
Optional Modules

Year 2 (Level 5)

FHEQ 5 Degree / HEDip

Students choose 120 credits from the following:

Compulsory Modules
Module CodeSemesterCreditsModule Name
MSW207Semester 2 (Jan - Jun Taught)20Cyfathrebu Digidol
MSW208Semester 1 (Sep-Jan Taught)20Theori Cysylltiadau Cyhoeddus
Optional Modules
Compulsory Modules - Selective 

Choose Exactly 80 credits from the following Modules:

NOTE : Instrcutions/notes: Select 2 x 20 credit modules in TB1 and 1 x 20 credit module in TB2.

Module CodeSemesterCreditsModule NameGuidance
ALE218Semester 2 (Jan - Jun Taught)20Discourse Analysis
AM-213Semester 2 (Jan - Jun Taught)20Topics in American Studies II:
CY-210Semester 2 (Jan - Jun Taught)20Dadansoddi'r Gymraeg
CY-215Semester 2 (Jan - Jun Taught)20Cymru a'i Sefydliadau
CY-222Semester 2 (Jan - Jun Taught)20Gweithio mewn dwy iaith
CY-235Semester 1 (Sep-Jan Taught)20Cymraeg Proffesiynol 2
CY-237Semester 1 (Sep-Jan Taught)20Cymraeg Ddoe a Heddiw
EN-204Semester 2 (Jan - Jun Taught)20Introduction to Creative Non-Fiction
EN-236Semester 1 (Sep-Jan Taught)20Introduction to Writing Drama
HUA207Semester 1 (Sep-Jan Taught)20Business & Entrepreneurship
HUP201Semester 2 (Jan - Jun Taught)20Fundamental Issues in Moral and Political Philosophy
ML-227Semester 1 (Sep-Jan Taught)20War and Conflict in European Film (Modern Languages route)
MS-200Semester 1 (Sep-Jan Taught)20Theorising the Media
MS-219Semester 1 (Sep-Jan Taught)20Studying Digital Media
MS-221Semester 2 (Jan - Jun Taught)20Creative Media Practice
MS-228Semester 1 (Sep-Jan Taught)20Introduction to Video Production
MS-231Semester 2 (Jan - Jun Taught)20Introduction to Journalism
MS-235Semester 2 (Jan - Jun Taught)20Media Law
MSP200RSemester 2 (Jan - Jun Taught)20Public Relations Theory
MSP201RSemester 1 (Sep-Jan Taught)20Digital Public Relations Practice
MSS202Semester 2 (Jan - Jun Taught)20The History of Screen Animation
MSW200Semester 1 (Sep-Jan Taught)20Sgiliau Cyfryngau Ymarferol
MSW204Semester 2 (Jan - Jun Taught)20Testunau Trawsgyfryngol

Year 3 (Level 6)

FHEQ 6 Degree / Honours

Students choose 120 credits from the following:

Compulsory Modules
Module CodeSemesterCreditsModule Name
MSW306Semester 2 (Jan - Jun Taught)20Strategaeth, Brandio a Marchnata
MSW312Semester 1 (Sep-Jan Taught)20Cynllunio Cynhyrchiad Aml-blatfform
Optional Modules
Compulsory Modules - Selective 

Choose Exactly 80 credits from the following Modules:

NOTE : Instructions/notes: Select 2 x 20cr modules in TB1 and 2 x 20cr modules in TB2.

Module CodeSemesterCreditsModule NameGuidance
ALE316Semester 2 (Jan - Jun Taught)20Language in the Media
CY-335Semester 2 (Jan - Jun Taught)20Cyfieithu
CY-339Semester 1 (Sep-Jan Taught)20Iaith a Chymdeithas
CY-339Semester 1 (Sep-Jan Taught)20Iaith a Chymdeithas
CY-351Semester 1 (Sep-Jan Taught)20Sgiliau Iaith: Meistroli
CY-352Semester 1 (Sep-Jan Taught)20Gwlad Beirdd a Storiwyr
CY-357Semester 2 (Jan - Jun Taught)20Drama'r Gymraeg: Saunders Lewis a Gwenlyn Parry
CY-358Semester 2 (Jan - Jun Taught)20Y Gymraeg, Datganoli a'r Gyfraith
EN-306Semester 2 (Jan - Jun Taught)20Writing for Radio and Screen
EN-309Semester 2 (Jan - Jun Taught)20Further Creative Non Fiction
HUA308Semester 2 (Jan - Jun Taught)20Real War, Imagined War: War in Literature, Art and Cinema
HUP301Semester 1 (Sep-Jan Taught)20Religion, Science, and Superstition
ML-322Semester 2 (Jan - Jun Taught)20From Page to Screen: Adapting the European Classics
MS-302Semester 2 (Jan - Jun Taught)20Media, Gender and Sexuality
MS-306Semester 2 (Jan - Jun Taught)20Digital Futures
MS-307Semester 2 (Jan - Jun Taught)20Practical Web Technologies
MS-309Semester 2 (Jan - Jun Taught)20Online Journalism
MSW301Semester 2 (Jan - Jun Taught)20Testunau Trawsgyfryngol
MSW308Semester 1 (Sep-Jan Taught)20Cyfathrebu Corfforaethol
MSW309Semester 2 (Jan - Jun Taught)20CREU CYNHYRCHIAD AML-BLATFFORM
MSW310Semester 1 (Sep-Jan Taught)20Y Cyfryngau, Gender a Rhywioldeb

Description

Swansea University is the first institution in Wales to offer such a programme through the medium of Welsh. This course is within the Department of Media, Communication and PR at the College of Arts and Humanities and meets the needs of twenty-first century students and employers.  This course will help you develop a strong understanding of the history and theories in the fields of media and public relations, as well as an awareness of current and changing developments of the impact they have on society and the business world. We know from experience that you should engage with potential employers throughout your time at Swansea University, and our contacts within the industry across Wales and Britain mean that you have the opportunity to meet and discuss your future with some of the UK's leading public relations producers, directors and practitioners. 

This degree receives strategic input by a panel of independent media and public relations experts to address the operational needs and strategic demands faced by employers within the communications and creative industries sector, ensuring that the course reflects current ideas, practices and technologies which are relevant to today's industry. 

 

Entry Requirements

Our standard entry requirement is BBB (UCAS tariff points 120) or equivalent. All offers are made following a review of the application form, predicted/achieved grades and subjects, the reference and personal statement.  We also accept a range of advanced level qualifications including BTEC Diploma DMM; International Baccalaureate 32; Welsh Baccalaureate - grade equivalent to A-level; Access to Higher Education and Open University qualifications, and Extended Project.

International students, please visit: http://www.swansea.ac.uk/international/students/requirements For applicants whose first language is not English, we require a minimum IELTS score of 6.0.

How To Apply

EU/UK candidates apply here.

International students apply here.

Tuition Fees

Annual tuition fees for entry in the academic year 2018/19 are as follows:

UK/EU International
BA (Hons) Full-time £9,000 £13,700

Important Information for 2018/19: The Welsh Government has recently issued a statement (July 2017) outlining intentions to increase the maximum tuition fee in 2018/19 for full-time undergraduate degree programmes in line with inflation. This may mean the maximum tuition fee for 2018/19 could be set to increase from £9,000 to £9,295 per annum. If the Welsh Government passes this update to The Higher Education (Amounts) (Wales) Regulations 2015 later in the year, the University will apply to the Higher Education Funding Council for Wales (HEFCW) to increase its maximum fee level to £9,295 subject to satisfactory approval of a variation to the 2018/19 Fee & Access plan. If approved by HEFCW, the University will immediately write to all students affected notifying them of this fee increase as soon as is practically possible.

Fees for full time Undergraduate UK/EU students may be increased in subsequent years of study by an inflationary amount determined by Welsh Government.

Fees for full time Undergraduate International students will increase by 3% for each subsequent year of study.

You can find further information on fees and how to pay on our tuition fees page.

You may be eligible for funding to help support your study. To find out about scholarships, bursaries and other funding opportunities that are available please visit the University's scholarships and bursaries page.

Current students: You can find further information of your fee costs on our tuition fees page.

Additional Costs

Reading material.

There are additional costs for study abroad. Find out more here.

Student Quotes

"Choosing to study Media opens many doors to students. I had no experience before starting the course and I have thoroughly enjoyed my first year. I’ve just finished a period of work experience as a researcher for BBC Radio Wales where I was with Eleri Sion’s team for one week and with Jason Mohammad’s team the next. It was a fantastic experience! The help I received from the University was essential to secure the amazing work experience placement, that was second to none.

"It is very much like home here at the University and I've settled very quickly thanks to the staff at Academi Hywel Teifi who are extremely friendly and happy to help. I'm very glad that I chose to study at Swansea. 

"In the future I would like to present programs on S4C or BBC but my ambition would be to present on BBC Formula 1."

Cerian, second year student

 

Research

There is a clear focus on Wales in the research work of the Welsh-medium media staff. There are projects looking at the media in historical, cultural, political and technological contexts and at the role of women, and this is done in a comparative context by linking developments in Wales with the advances seen in other small countries and cultures.

In particular we will investigate the following areas:

  • The history of broadcasting in Wales
  • Imaging Wales on film, television and other media
  • The role of women in the development of broadcasting in Wales
  • The development of children's programmes
  • Animation in Wales and beyond
  • Radio in Wales
  • Deaf and hard of hearing audiences in Wales

The Research Excellence Framework 2014 adjudged that 100% of the research of the Celtic Studies Unit, of which the staff are part, was of a world-class standard or better, and that 69% of the work submitted was of international standard or world-leading. 

The staff work very closely with other researchers in media departments across Wales, mainly by taking a leading role in the activities of Cyfrwng - the society that draws creative industries and academics together to evaluate the media in Wales. 

The Research Institute for Arts and Humanities (RIAH) brings together academics, postgraduates and visiting national and international scholars to create a rich and vibrant research environment geared to international excellence and impact.

Employability and Careers

92.3 per cent* of Media, Communication and Public Relations Single and Joint Honours Graduates from Swansea University are in work and/or further study six months after graduation.

We know from experience that you should engage with potential employers throughout your time studying BA Cyfryngau a Chysylltiadau Cyhoeddus (Media and Public Relations) at Swansea University, and our contacts within the industry across Wales and Britain mean that you have the opportunity to meet and discuss your future with some of the UK's leading public relations producers, directors and practitioners.

You'll also come face to face with potential employers in several modules within the Department of Media and Public Relations. This could be in delivering a communications strategy in a competitive pitch to a company director or as you proceed to conduct interviews whilst creating market research or whilst visiting some of Wales’ busiest translation units.

In addition, we offer a work experience module (Module No AHT200). On this module you will spend 10 days work experience with an organisation, charity, business or government organisation in Wales. Ideally you will attend the placement for a day a week throughout the term in order to develop employability skills and a comprehensive understanding of the world of work.

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