Dr Sam Buxton
Lecturer
Business
Telephone: (01792) 295853
Room: Office 321 - 321
Third Floor
School of Management
Bay Campus

At Swansea University, I am lecturer in Business Analytics (BA). This looks at a variety of research methods across disciplines and how they can be utilised by managers to help understand and therefore improve the performance of the companies they manage. I am also teach across a number of other modules in the Management and Systems Section of the School of Management.

Before coming to Swansea University, I completed a BSc in Psychology, followed by an MA in Business with Consumer Psychology. I then progressed onto a PhD in Marketing.

My principal research interests lie in the field of marketing and big data, with a specific focus on prescription pharmaceuticals. I am currently modelling and forecasting prescription pharmaceutical life cycles using time series analysis and diffusion modelling techniques.

My future research plans are to build on the foundations of my PhD by conducting primary research with GP’s. I have an interest in doing this using both quantitative and qualitative methods. I also have an interest in consumer behaviour and consumer psychology, with a focus towards brands and consumer ethics. Finally, I am interested in applying judgemental forecasting to various business related scenarios.

Areas of Expertise

  • Forecasting
  • Big Data
  • Pharmaceutical Industry
  • Consumer Ethics
  • Business Analytics

Publications

  1. & Forecasting branded and generic pharmaceuticals. International Journal of Forecasting 32(2), 344-357.
  2. & (2015). Forecasting Branded and Generic Pharmaceutical Life Cycles. Presented at International Symposium on Forecasting, Riverside:

Teaching

  • MN-2520 Business Analytics

    Business analytics as applied to big data is a game-changing opportunity for business practice. The last decade has seen an explosion in the volume of data collected by business and government ¿ providing opportunities to analyse behaviours at individual and macro- levels. The purpose of this module is to inform students as to the major concepts of business analytics ¿ both in theory and in practice from a strategic perspective.

  • MN-D004 Dissertation (Directed Independent Learning)

    This module involves the completion of a dissertation. This can be a formal research project or involve the analysis of the current situation of a business. The module will require you to complete a literature review, methodology, results and discussion. The analysis for this dissertation can be either based on primary data (i.e. that which you collect yourself such as a questionnaire) or secondary data (i.e. data that has already been collected such as statistics and company reports). Students will use knowledge gained during the MSc management programme to complete this dissertation.

  • MN-M025 Consumer Psychology

    Consumers are more empowered and play a more active role in the process of consumption and production. They have shifted from passive audience of marketers and have learned to create and share contents with other consumers. There is a greater need to keep up with rapidly changing behaviour; to understand how they think and behave. This module is designed to equip students with greater understanding of the cognitive processes and behaviour of individuals and groups in how they purchase and use products. Students will be provided with theoretical understanding on aspects of consumption such as consumer memory and learning, perception and attention, identity and consumption, attitudes, consumer decision making, materialism and well-being, happiness and advertising psychology.

  • MN-M534 Business Analytics

    Business analytics as applied to big data is a game-changing opportunity for business practice. The last decade has seen an explosion in the volume of data collected by business and government ¿ providing opportunities to analyse behaviours at individual and macro- levels. The purpose of this module is to inform students as to the major concepts of business analytics ¿ both in theory and in practice from a strategic perspective.

  • MN-M549 Research Methods

    This module will provide an introduction to the fundamentals of research methods and methodologies to better prepare students on how to conduct a dissertation. The lectures and seminars will be split to cover both the theoretical and practical nature associated with research. They will cover all aspects of research methods: from what is research, the ethics associated with conducting research, the literature review, methodology and what types of research exist such as quantitative and qualitative. This module will highlight the links that exist between each stage of the research development process.