Dr. Mina Tajvidi is a lecturer in School of Management, Swansea University. She received her PhD in Management Studies from the University of Bangor, UK (2015). She also holds a MBA in Strategic Management and BA in Business Economics from Tabriz University, Iran. She has achieved distinction for both of her undergraduate and MBA degrees. To date, her research has been published in several management journals and presented in international conferences. Mina has recently published a book by Palgrave McMillan Publisher. The book titled “Product Development Strategy, Innovation Capacity and Entrepreneurial Firm Performance in High-Tech SMEs”. It is a research book and it discusses an innovative and entrepreneurial perspective which provides a practical insight into the field of product development strategy whist offering a novel tool for developing and discussing a multi-dimensional conceptual framework in entrepreneurship and strategic management in high-tech SMEs. Her research and teaching interests are in the areas of Strategic Management; Business Management; Innovation; Entrepreneurship and Small and Medium-sized Enterprises (SMEs); and also strategy and innovation in organizations and high-tech SMEs.

Areas of Expertise

  • Strategic Marketing
  • Social Commerce
  • Social Media
  • Entrepreneurship and Innovation

Publications

  1. & Brand co-creation through social commerce information sharing: The role of social media. Journal of Business Research
  2. & Travel envy on social networking sites. Annals of Tourism Research
  3. & Towards Building a Value Co-Creation Circle in Social Commerce. Computers in Human Behavior
  4. & Brand value Co-creation in social commerce: The role of interactivity, social support, and relationship quality. Computers in Human Behavior
  5. & Product Development Strategy. Palgrave MacMillan.

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Teaching

  • MN-1016 Marketing

    This module provides an introduction to the concept and practice of marketing.

  • MN-3012 Marketing Research

    The Marketing Research course examines both the theoretical and practical sides of the marketing research process. Overall, the module is designed to equip participants with the knowledge to be able to design and implement theoretically sound marketing research projects in a commercial environment.

  • MN-3050 Final Year Project 1 - Project Planning and Delivery 1

    This module is the first of the Final Year Project modules. It provides students with part two of their practical project delivery for a local business or organisation. It requires the practical application of business skills in order to and provide a report on a task and finish project as a team.

  • MN-3556 Final Year Project 2 - Project Delivery 2 and Report Writing

    The module is the second of the Final Year Project modules. It provides students with a practical project to be planned and delivered for a local business or organisation. It requires the practical application of business skills in order to plan and initiate the implementation of a task and finish project as a team.

  • MN-M550 Theory of Entrepreneurship and Small Business Management

    This module helps students explore the importance of entrepreneurship and innovation within a global economy. Students will develop their knowledge about what it means to be an entrepreneur while framing these issues theoretically within small business management. Students will consider the concepts, theoretical models and develop their understanding of the entrepreneurial process.

Supervision

  • SOCIAL COMMERCE«br /» THESIS TITLE: THE IMPACT OF SOCIAL MEDIA IN INFLUENCING CONSUMERS PURCHASE INTENTION AND DEVELOPING A NEW MODEL FROM SOCIAL COMMERCE PERSPECTIVE (current)

    Student name:
    MPhil
    Other supervisor: Dr Nick Hajli
  • He is still working on it. (current)

    Student name:
    PhD
    Other supervisor: Prof Michael Williams
    Other supervisor: Dr Nick Hajli
  • THE IMPACT OF VARIOUS EXTERNAL FACTORS ON FOOD BEHAVIOR AMONG YOUNG ADULTS IN IRAN, this title will be changed after our meeting.«br /» (current)

    Student name:
    PhD
    Other supervisor: Dr Nick Hajli
  • Social media impact on consumer intentions (current)

    Student name:
    PhD
    Other supervisor: Dr Nick Hajli
  • Untitled (current)

    Student name:
    PhD
    Other supervisor: Dr Nick Hajli