Dr Hatice Kizgin
Telephone: (01792) 604628
Room: Office 305 - 305
Third Floor
School of Management
Bay Campus

Hatice Kizgin is a lecturer in Marketing at Swansea University, UK. Her research has investigated immigrants’ consumer behaviour and their acculturation trends. Her special research interest is into the non- Western communities with a strong positivist approach to research. She is actively involved in consultancy projects in the Netherlands. Hatice has presented her research in some of the prominent international conferences of marketing such as Academy of Marketing, Association of Consumer research, Royal Bank Seminar and Global Innovation Knowledge Academy (GIKA).

Hatice has published articles in Islamic Journal of Marketing, Journal of Business Research and Information Systems Frontiers. Recent on-going research projects under review are immigrants’ social media use, online and offline acculturation, voting intentions and immigrants’ tourism experience.

She is co-editor of a special issue on Consumer Behaviour of Social Media of the Journal of Consumer Behaviour; the edited volume by Springer Nature (entitled Digital and Social Media Marketing - Emerging Applications and Theoretical Development), and special issue of the Journal of Retailing and Consumer Services.


  1. & Identifying reputation collectors in community question answering (CQA) sites: Exploring the dark side of social media. International Journal of Information Management 42, 25-35.
  2. & The Impact of Social Media on Consumers’ Acculturation and Purchase Intentions. Information Systems Frontiers 20, 503-514.
  3. & Consumption of products from heritage and host cultures: The role of acculturation attitudes and behaviors. Journal of Business Research 82, 320-329.
  4. Integration, assimilation or separation?. Journal of Islamic Marketing 7(2), 187-212.
  5. The phenomenon of immigrants' consumer behavior. Journal of Islamic Marketing 2(3), 284-294.


  • MN-2010 International Marketing 1

    The module provides an overview of the key concepts in international marketing.

  • MN-2510 Consumer Behaviour 1

    The module is designed to provide an introduction to consumer behaviour within the marketing context. We will look at the critical driving forces which influence consumer behaviour, including memory, attitude, decision making, satisfaction, loyalty and new technologies.


  • Untitled (current)

    Student name:
    Other supervisor: Dr Nripendra Rana