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This module explores how rapidly evolving and ubiquitous technologies are enabling organisations to deal with traditional issues surrounding customer attraction, acquisition and retention using contemporary digital strategies. Students will undoubtedly be familiar with many of the technologies that are used by organisations for advertising their goods/services be it via email, search engines or social media. This module aims to build on students¿ existing awareness by highlighting, amongst other things, how the decision to engage in digital marketing is made, how this is aligned with the broader organisational and marketing strategies, as well as the Key Performance Indicators (KPI) that are used to determine the success, or otherwise, of digital marketing. The module also aims to encourage students to be able to evaluate the various digital marketing channels available to organisations, as well as to formulate a digital marketing strategy.
With ever-increasing organisational complexities and evolving business needs, organisations are adopting a variety of information technology (IT) services in order to fulfil their goals, including customer and business partner expectations. In order to effectively manage various IT services, organisations need to have a clear framework for guiding IT strategy formulation, IT service design, implementation and maintenance. Information Technology Infrastructure Library® (ITIL®) is one of the widely accepted frameworks for IT service management and is founded on the premise of best practices from both the private and public sectors. In order to equip students with the fundamentals of such a widely accepted framework, the module will cover awareness and comprehension of key aspects surrounding the topic of IT Service Management in the context of ITIL®. This will include service management as a practice, the ITIL service lifecycle and the alignment between IT services offered and business needs as they evolve, and key principles, models, processes, functions, roles, technologies and competencies that are essential for effective service management.
This module will explore the Big Data Acquisition cycle and provide the technical and logical tools to enable the choice of evaluation, design, testing and optimisation methodologies and their implementation, as a first step to the generation of robust and resilient cyber-systems.
This module will explore the range of trends and developments in innovation in the life science sector. Students will be introduced to the strategic and critical approach to developing and translating innovation in life science within the global market place, with reference to healthcare services management, use of informatics, medical manufacturing, medical technology and regenerative medicine.