Journal Articles

  1. & Appraising the influence of pro-environmental self-identity on sustainable consumption buying and curtailment in emerging markets: Evidence from China and Poland. Journal of Business Research 86, 333-343.
  2. & Young British Partisan Attitudes to Negative Election Campaign Advertising: A Tri-Party Perspective. Journal of Political Marketing 15(4), 333-361.
  3. & Advancing sustainable consumption in the UK and China: The mediating effect of pro-environmental self-identity. Journal of Marketing Management 31(13-14), 1472-1502.
  4. & Enjoyment and social influence: predicting mobile payment adoption. The Service Industries Journal 35(10), 537-554.
  5. & Young British partisans’ and non-voters’ processing of attack election advertising and the implications for marketing politics. Journal of Marketing Management 30(9-10), 974-1005.
  6. & Adoption of Internet banking services in China: is it all about trust. International Journal of Bank Marketing 28(1), 7-26.
  7. & Perceived risk and Chinese consumers’ Internet banking services adoption. International Journal of Bank Marketing 26(7), 505-525.