Publications

Journal Articles

  1. & The Moderating Effect of Perceived Effectiveness of SMEs' Marketing Function on the Network Ties-Strategic Adaptiveness Relationship. Journal of Small Business Management, n/a-n/a.
  2. & Should consumers request cost transparency?. European Journal of Marketing 49(11/12), 1961-1979.
  3. & Rejoinder: a reply to comments on “should consumers request cost transparency?”. European Journal of Marketing 49(11/12), 1999-2003.
  4. & Redefining Confidence for Consumer Behavior Research. Psychology & Marketing 31(6), 426-439.
  5. & Redefining Confidence for Consumer Behavior Research. Psychology & Marketing 31(6), 426-439.
  6. & Individual and contextual influences on the affective commitment of retail salespeople. Journal of Marketing Management 28(11-12), 1377