Professor Simintiras is currently a P-T Research Professor at the School of Management and a Faculty member at the Gulf University for Science and Technology (GUST), Kuwait. He had several years of work experience in industry and held managerial positions in both Hellenic and American companies prior to entering academia. He worked at Swansea University from 1991 with a break of two years working for the Open University (1996-97). Over the years he has taught subjects such as Personal Selling and Sales Management, Global Strategic Marketing, Marketing Research, Consumer Behaviour, Industrial Marketing and International Marketing and held visiting professorial appointments in France, Austria, Greece, Croatia, Finland, USA and China.

His research interests are in the areas of sales negotiations and sales management, consumer behaviour, and cross-cultural research methodology. He has published over fifty refereed articles and part of his work has appeared in the Journal of International Business Studies, Journal of Business Research, Psychology & Marketing, Industrial Marketing Management, Journal of Marketing Management, European Journal of Marketing, International Marketing Review, edited books, and several national and international conference proceedings. He has co-authored a book on Global Sales Management and a monograph on Success and Failure of IS/IT projects.

With a group of five PhD students working on projects related to sales and bargaining, consumer behaviour and neuromarketing and cross-cultural marketing, Professor Simintiras leads the center for consumer confidence (science) and is actively recruiting PhD students interested in the above areas. 

Publications

  1. & The Moderating Effect of Perceived Effectiveness of SMEs' Marketing Function on the Network Ties-Strategic Adaptiveness Relationship. Journal of Small Business Management, n/a-n/a.
  2. & Should consumers request cost transparency?. European Journal of Marketing 49(11/12), 1961-1979.
  3. & Rejoinder: a reply to comments on “should consumers request cost transparency?”. European Journal of Marketing 49(11/12), 1999-2003.
  4. & Redefining Confidence for Consumer Behavior Research. Psychology & Marketing 31(6), 426-439.
  5. & Redefining Confidence for Consumer Behavior Research. Psychology & Marketing 31(6), 426-439.

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Supervision

  • Is percieved cost a barrier to consumer intentions to buy? (current)

    Student name:
    PhD
    Other supervisor: Dr Stephen Johnston
  • Critical Predictors of Sales Process Adaptation (current)

    Student name:
    PhD
    Other supervisor: Prof Yogesh Dwivedi
  • 'Different Shades of Guilt: A New Insight into Consumer Behavior' (current)

    Student name:
    PhD
    Other supervisor: Dr Nripendra Rana
  • 'Success and failure of Information Systems (IS) projects: elucidating the interrelationships between the critical factors and their dominance within PRINCE2® stages' (awarded 2017)

    Student name:
    PhD
    Other supervisor: Prof Yogesh Dwivedi
    Other supervisor: Dr Nripendra Rana