Introduction to Journalism
This module introduces students to the principles and skills that underlie the contemporary practice of journalism. The module acquaints students with various facets of news operations in a variety of media, including news values, reporting, news writing, feature writing, interviewing, editing, style guidelines and ethical considerations. Theoretical underpinnings will be explored in addition to developing practical skills.
The module is workshop¿based. Coursework entails reporting, writing and editing. Sessions are designed to incorporate extensive discussions and evaluation of current news events and their coverage. Students will produce a portfolio of journalistic writing, which will be assessed.
This course introduces the practice of dissertation writing and research approaches for the study of media forms. texts and systems and their contribution to social life. It begins to explore the breadth of media studies through attention to the ways in which media matter. In what ways, and how significant are the media in the formation of individual identities and in the practices of everyday life? In the more public world, to what extent are media key to providing knowledge and enabling the debate necessary to the practices of democracy? The course enables students to build on their own experiences of media as consumers and users. But it also encourages critical attention to how the field of media studies has historically been forged: through argument and contestation between different academic approaches and disciplines.
This dissertation enables students to engage in long term, in-depth research on a topic of their choice subject to the approval of the Department.
Professional and Promotional Writing
The Professional and Promotional Writing module aims to prepare good writers for a range of professional writing careers. These may encompass writing within a range of organisational settings or freelance writing across a variety of industries such as public relations, journalism and other creative industries. The course aims to use practice material from different genres, sectors and cultures to introduce students to different formats, conventions and expectations of professional copywriting. The teaching uses real organisational scenarios to help engender understanding about the processes of preparing, planning and producing professional written work. Students will also learn about the processes of gaining copywriting work in the creative industries. The module will be of interest to students planning to write professionally as well as those interested in improving their writing skills in preparation for a potential career in the creative industries.
¿¿professional writing is much more than simply transferring writing skills from school to the workplace. Professional writing is a complex rhetorical act that, if done with expertise, requires a writer to theorize within a wide variety of rhetorical situations.¿ (Peeples 2003:5)
An innovative practice-based alternative to a Masters dissertation. Students are encouraged to develop projects across more than one area of media practice and to do so with dual supervision that embraces both theory and practice. Work produced should be at a professional level, accompanied by a reflective essay and presentation exploring the contextual, theoretical and practical issues raised by the project.
MA Project and Dissertation Preparation
This core module comprehensively prepares students for their Master¿s project or dissertation, which is an integral part of the requirements for the degree. It
incorporates several key themes and issues across the communications, media practice and PR industries. It is a challenging, and stimulating module ¿ both for professional practitioners and those new to communications and media practice. The module encourages students to unite theory and practice in productive ways. It introduces students to a number of important research and project management methods essential for undertaking a successful project or dissertation.
This module examines issues in journalism in a global context. It discusses issues in journalism practice and compares and contrasts them in relation to cultural and social practices in international media systems.
Media & Communication Internship
The students will spend a minimum of 50 hours on an internship placement within a local 'host' organization. This may be in any one of a number of commercial or public sector organisations, but the placement will focus on media and communications work experience. All placements will be formally arranged and monitored regularly by staff from Swansea University. The placement will be assessed on the basis of three academic assignments: a CV and application letter (20%), a 2,000 word essay on the role and nature of the creative media and promotional industries (50%) and a 1,500 word reflective account and photo diary of the tasks undertaken on the placement in blog format (30%).
Interniaeth y Cyfryngau a Chyfathrebu
Bydd y myfyrwyr yn treulio o leiaf 50 o oriau ar leoliad interniaeth gyda sefydliad 'lletyol' lleol. Gall hyn fod yn unrhyw un o amrywiaeth o sefydliadau yn y sector masnachol neu gyhoeddus, ond bydd y lleoliad yn canolbwyntio ar brofiad gwaith ym maes y cyfryngau a chyfathrebu. Caiff pob lleoliad ei drefnu'n ffurfiol a'i fonitro'n rheolaidd gan staff Prifysgol Abertawe. Asesir y lleoliad ar sail tri aseiniad academaidd: CV a llythyr cais (20%), traethawd 2,000 o eiriau ar rôl a natur y cyfryngau creadigol a'r diwydiannau hyrwyddo (50%) ac adroddiad myfyriol 1,500 o eiriau a dyddiadur ffotograffig, ar ffurf blog, am y tasgau a gwblhawyd yn ystod y lleoliad.
Cyflwyniad i Newyddiaduraeth
Mae'r modiwl hwn yn cyflwyno'r egwyddorion a'r sgiliau sy'n sail i ymarfer cyfoes newyddiaduraeth. Yn ystod y modiwl bydd myfyrwyr yn ymgyfarwyddo ag agweddau amrywiol ar weithrediadau newyddion mewn amrywiaeth o gyfryngau, gan gynnwys gwerthoedd newyddion, gohebu, ysgrifennu straeon newyddion, ysgrifennu erthyglau, cyfweld, golygu, canllawiau arddull ac ystyriaethau moesegol. Caiff sylfeini damcaniaethol eu harchwilio hefyd yn ogystal â datblygu sgiliau ymarferol. Mae'r modiwl hwn yn seiliedig ar weithdai. Mae'r gwaith cwrs yn cynnwys gohebu, ysgrifennu a golygu. Mae'r sesiynau wedi'u cynllunio i ymgorffori trafodaethau a gwerthusiadau helaeth o ddigwyddiadau cyfoes a'u triniaeth yn y newyddion. Bydd myfyrwyr yn cynhyrchu portffolio o ysgrifennu newyddiadurol a gaiff ei asesu.
Cynllunio Cynhyrchiad Aml-blatfform
Mae¿r modiwl hwn yn rhoi cyfle i fyfyrwyr weithio¿n annibynnol i gynllunio prosiect aml-blatfform ar destun o¿u dewis mewn ymgynghoriad â¿r tiwtor. Mae hefyd yn cynnig cyfle i wneud `pitch¿ ar eu prosiect i gynrychiolydd diwydiant.
This module offers students the opportunity to work independently to plan a multi-platform project on a subject of their choice and in consultation with the tutor. It also offers a chance to pitch their project idea to an industry representative.