“Social Media: The Good, the Bad, and the Ugly!”

The ubiquity of social media has had a profound effect on the way we communicate and is of significant importance to society and business. Social media tools have helped break down geographical barriers that once restricted communication and have led to an explosion of e-participation, virtual presence, and online communities. Professional benefits of social media include sharing of information, publicity, and giving and receiving support and advice. Consumers have become increasingly empowered to exert an influence on brands through online communities and businesses are able to acquire rapid feedback and garner insight into individual preferences without observer effects. Social media tools also enable citizens to share advice and information with their local community, from promoting events to searching for lost pets.

The radical transformation of the world that has been enabled by social media presents a fascinating environment for academics from all backgrounds. Given the high volume of valuable datasets available through social media applications, automated techniques and systems are emerging that can analyse the ‘big data’ generated. Analytics help businesses to ensure their social media activities are adding value and helping to accomplish business goals. Analysis of social media content can also help to safeguard society from organized crime but such uses remain a delicate issue.

With seemingly endless benefits it is easy to overlook the disadvantages of social media, which are an increasingly important consideration as social media platforms continue to proliferate. Social media has facilitated a loss of ownership and control of content as private, public and institutional domains increasingly overlap. There is a need for careful balancing of professionalism and freedom of speech, to ensure that posts do not cause offence or harm reputations. Other drawbacks include time pressure, plagiarism, misrepresentation, addiction, and negative psychological consequences. While providing a means to protect public safety, social media also provides a means of threatening it and enabling new forms of cyber-crime.

This conference aims to bring together a variety of disciplines and a community for the advancement of knowledge regarding the adoption, use, impact, and potential of social media. To achieve this goal, we invite researchers and practitioners to present their ideas and findings to the 15th IFIP Conference on e-Business, e-Services, and e-Society to be held at Swansea University, UK in 2016. Theoretical and empirical papers employing quantitative, qualitative, and/or critical methods are welcomed. 


Deadline: Monday 11 April 2016

Submission website: https://easychair.org/conferences/?conf=i3e2016


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Topics of submission

Topics of submission may include but are not limited to:

  • Adoption and diffusion of social media
  • Appropriation and re-appropriation of social media
  • Blogging and microblogging
  • Business value of social media and how it can be exploited
  • Challenges and opportunities of social media
  • Collaboration and knowledge management using social media
  • Content and visual marketing using social media
  • Corporate social networks
  • Crisis management enabled by social media
  • Critical perspectives on social media
  • Crowdsourcing using social media
  • Customer engagement and social media
  • Cyberbullying and trolling
  • Definition and taxonomy of different types of social media
  • Disaster prevention using social media
  • Economic and social effects of social media
  • Effects of social media on consumer choice
  • Ethical issues relating to social media
  • Impact of social media on marketing strategy
  • Information dissemination
  • Innovation through social media
  • Legal issues emerging from social media adoption and use
  • Managing presence and reputation on social media
  • Marketing campaigns on social media
  • Negative impacts of social media use
  • Personnel recruitment/management and social media
  • Policy challenges for social media
  • Political and social protests using social media
  • Privacy issues with social media
  • Rigour in social media research
  • Risks of social media
  • Semantics
  • Sentiment analysis.
  • Social commerce
  • Social media and policy consultation
  • Social media and public governance
  • Social media best practices
  • Social media business models
  • Social media data mining, analytics and intelligence
  • Social media for B2B marketing
  • Social media research and theory development
  • Social media strategy and integration
  • Social media to support education
  • Social media, product innovation, and product life-style
  • Social media, transparency, openness, and anti-corruption
  • ‘Social’ nature of social media
  • Sustainability of social media
  • The future of social media (the good/bad/ugly)
  • User-generated content