Imagine you’re sitting at an important job interview. You’re suitably dressed and have taken the time to do your hair and apply some makeup. You’re smiling, answering questions, and attempting to appear competent, and, obviously, hireable.

The panel, made up of men and women, aren’t giving anything away. What do you think might be influencing their perceptions of you? Though there is the old adage that one shouldn’t judge a book by its cover, makeup is one way in which they may be judging you. It’s not just about whether someone simply likes or dislikes your makeup – it can be change the perceptions that men and women have of you in different ways.

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