About Leadin

We are a premium user experience and service design agency. We create value from user insight, we design and build digital services that empower people to achieve more. With offices in Finland and the UK our clients include globally recognised brands such as Jaguar Land Rover, Rolls Royce, ABB, and locally the DVLA.

We call it ‘Casting’ : a service production method that brings users into the focal point of development.

Our production crew develop a deep understanding of the users and, working with the service owner, they cast personas that represent each of the user groups. We use these personas throughout the service development process – we innovate, design and build services that add value to businesses and customers.


Case studies and examples can be found on our website at leadin.co.uk