Global Advancement


Global Advancement, formerly known as the Directorate of Marketing, Recruitment, Internationalisation and Development, aims to advance the reputation, our future students and the development of Swansea University in all our markets in the UK and overseas.  Our core functions in Colleges and the Centre are:

  • Admissions and Conversion
  • Development and Engagement (including Corporate Events)
  • Digital Marketing
  • Director's Office, Front of House, VIP liaison and special projects
  • International Development (International recruitment, mobility and partnerships)
  • Marketing (Corporate, Research, Business and Recruitment)
  • Marketing Intelligence
  • Public Relations, Communications and Corporate Affairs
  • UK Student Recruitment

Global Advancement markets the institution as a whole, promoting a co-ordinated, research-based marketing culture and encompassing the University’s strategic plans in all activities. 

Guiding our work is a core set of values and standards.

Director's Office

Singleton Abbey
00 44 1792 602574
Email Office

Abbey reception
00 44 1792 602010
Email Reception

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Digital Technium

00 44 1792 295111

Email Us

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Singleton Abbey

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Recent Awards

  • WhatUni Student Choice Awards – winner 2014; 3rd place 2015
  • Times Higher Education Leadership and Management - Outstanding Admissions Team 2014; shortlisted for Outstanding International Strategy Award 2015
  • CANMOL Wales Marketing Award winner for 2015 open day campaign
  • Best online/digital media campaign for an EU-funded project award  (Bay Campus)
  • Two gold Chartered Institute of Public Relations Wales
  • Chartered Institute of Marketing Excellence Award - shortlisted in Brand Experience
  • Shortlisted for two HEIST Awards and four awards for our Varsity campaign
  • Customer Service Excellence accreditation 

Recent Highlights

  • 75% increase in UCAS applications over last three years  - second largest increase of universities in the UK)
  • 96% rate Admissions service as “good”
  • 91% rate Undergraduate open day as "excellent or good" (up 3% from 2014)
  • 90% rate Postgraduate open day as “very useful or useful” (up 10% from 2014)
  • International enrolment up 18% (from 105 countries)
  • 93% rate Go Global inbound and short /summer programmes as "excellent or good"
  • 20% increase in mobility programmes
  • €175K awarded for mobility in the US, China and New Zealand + €618K for mobility within the EU
  • 100% satisfaction ratings at Abbey reception and Saudi alumni event
  • Media coverage up 21% and visits to the Undergraduate section of web site up 30%
  • inauguration of Development Advisory Board and alumni chapters in Oman, Qatar and Hong Kong
  • Business marketing activity scoped in the Swansea City Bay Region
  • Swansea University branding installed at Liberty Stadium and work with Swansea City football, Ospreys Rugby and Scarlets Rugby 

Celebrating Swansea University success

Swansea University is proud of its awards, achievements and position in world and UK league tables, rankings, and surveys.  You will find a selection of the University’s recent success stories (2013-2016) from the link below. And for details of all the latest news, research, and what’s happening/events at Swansea University, visit the Media Centre.

Marketing CSE Success